SOURCE: Webtrends

Webtrends

May 20, 2013 08:00 ET

Mindjet® Selects Webtrends® for Digital Marketing Measurement and Optimization

Technology Software Leader Selects Webtrends Over Adobe® for Full-Service Digital Marketing Solutions

PORTLAND, OR--(Marketwired - May 20, 2013) - Webtrends, the global leader in digital intelligence, has been selected by Mindjet, a collaborative work management software provider, in the company's search for a robust digital marketing platform and hands-on professional services. Mindjet selected Webtrends over Adobe, and other vendors, after reviewing solutions against their business needs.

Webtrends breadth of SaaS solutions including Webtrends Analytics®, Webtrends Optimize® and Webtrends Streams™, combined with its digital marketing professional services experts, will provide insights into Mindjet's prospective and current customer data to drive real-time optimization in digital marketing campaigns.

"We are thrilled to announce our partnership with Mindjet and look forward to driving real business value for this growing company," said John Harrison, VP Client Experience at Webtrends. "Every day, we see the success of our implementations through the incredible achievements of our clients."

After using Adobe's Test & Target, Mindjet sought out a solution that would provide three capabilities: a professional service team to advise on and optimize key campaigns globally, a clear and simple user interface to facilitate adoption of the analytics and optimization tools and a solution that was easy and quick to deploy. Webtrends met their criteria and were chosen because of strength in all three criteria.

Professional Services Team
As an agile and rapidly growing company, Mindjet needed an extended team to support critical activities across the marketing organization. Webtrends services' customer driven approach and proven successes optimizing digital marketing campaigns was cited as a key factor in Mindjet's choice. 

"Webtrends professional services fit our needs perfectly," said Jascha Kaykas-Wolff, CMO of Mindjet. "Webtrends demonstrated a deep understanding of our business and their capabilities supporting and working alongside a globally distributed organization such as ours. They [Webtrends] understand our business challenges and opportunities and their engagement model and team members' industry experience give us supreme confidence in our future success."

Consumable Data Visualization
To Mindjet, which has a large and global distributed marketing organization, accessibility of data is crucial. Webtrends solutions present a customized visualization of marketing efforts and measurement results that is designed for marketers and engineered to be interactive, extractable and built for scale and security.

Kaykas-Wolff comments, "Webtrends, hands down, is the most consumable user experience in the analytics and optimization market today. Webtrends provides both a high level view into marketing activity and a great line-of-sight into tactical successes and failures. Most importantly our data in Webtrends is easily accessible and intuitively presented to everyone in the marketing organization no matter where they are globally."

Ease of Implementation
Working closely with the Mindjet team, Webtrends professional services team counseled Mindjet on digital marketing and testing best practices and advised a strategy that would provide actionable insights from day one. Mindjet aims to be Webtrends fastest and most thorough implementation to date and has been using Webtrends solutions since May 15th.

About Webtrends, Inc.

Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time.

Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.

Web: www.webtrends.com
Phone: 1-877-932-8736
Twitter: @webtrends
Facebook: www.facebook.com/webtrends
Linkedin: www.linkedin.com/company/webtrends

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