SOURCE: Business Review USA

USA Business Magazine

November 15, 2010 18:56 ET

The Minds Behind Definition 6 Speak on the Vision Behind Coca-Cola's "Happiness Machine" in the November Issue of Business Review USA

SAN DIEGO, CA--(Marketwire - November 15, 2010) - Business Review USA, the top digital media source for American business news, gets an exclusive look into the creation and successes of Coca-Cola's, "The Happiness Machine," one of this year's viral videos showcasing the Coca-Cola product and its use in spreading cheer with friends. Atlanta-based Definition 6 was the guiding force behind the campaign, which was shot at St. John's University in New York last winter.

Paul McClay is the Director of Media and Strategy for Definition 6 and helped to envision a campaign where happiness was the overarching concept to convey a global message of shared happiness.

"Brands are partial about the distribution mechanism of their content," McClay says. "In a digital space, people always have the choice to see concepts and share with their friends and family. We're furthering our expertise on how to create content that adds value to the consumer and makes him or her want to interact with and absorb the brand."

Read more here

About Business Review USA:

Business Review USA is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout the United States. Through its digital magazine, online website, daily news and weekly e-newsletter, Business Review USA helps executives stay up-to-date with the most fundamental operational issues in demanding and ever more competitive global business sectors.

Business Review USA is headquartered in San Diego, California, with an additional office in Boston. For more information, contact 1-760-827-7800 or visit

Contact Information

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    Nadia Ibanez
    Business Review USA
    Telephone: (760) 827-7151
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