Mindshare North America Selects Nativo as Action Partner for THE LOOP

LOS ANGELES, CA--(Marketwired - Sep 16, 2014) - Nativo, the leading native advertising platform for brand marketers and premium publishers, announced today that the company has been selected as an Action Partner for THE LOOP, Mindshare North America's Adaptive Marketing System. Earlier this week, Mindshare NA launched its Action Partner Program, which is dedicated to driving real-time messaging, curation and distribution for THE LOOP. Through Nativo's powerful content distribution capabilities, Mindshare NA's teams and clients will be able to leverage the most scalable and most effective true native advertising platform to optimize content creative and scaled distribution, allowing brand marketers to create and participate in real-time conversations with highly targeted audiences, during culturally significant moments.

"We evaluated a number of companies through a rigorous RFP evaluation process, and selected Nativo as an Action Partner for branded content distribution, insights and analytics. Nativo brings expertise in true native advertising with scale to THE LOOP Action Partner Program, a complement to our creative and media capabilities and an ideal partner to help drive real-time content and distribution to optimize paid media," said Colin Kinsella, Mindshare North America CEO. "We know native will continue to be a critical component to our clients' media decisions, and partnering with Nativo allows us to broaden the depth of our offerings and capabilities and deliver high-performing results."

Nativo is the only company to provide true native advertising at scale. True native -- branded content that is contextually aligned, matched to the look of each site, always in the editorial feed, and consumed within each publication -- is quickly becoming recognized by brands as the ad format that delivers the highest-performing results in terms of consumer engagement and attention, a rising trend in measurement for digital marketers. As an Action Partner that is plugged into THE LOOP, Nativo will enable brands to react to the system's real-time data signals across various distribution channels, and instantaneously create content messaging and make delivery decisions to maximize performance.

"Our technology platform meshes perfectly with Mindshare NA's vision so clients can respond quickly to content and storytelling opportunities," said Justin Choi, Nativo CEO. "THE LOOP is an advanced, forward-thinking program, well-suited to Nativo's true native offering. We look forward to helping MindShare NA clients leverage the latest digital marketing tools that align with how consumers engage with content today."

To learn more about Nativo's advanced native advertising technology platform's features and benefits, click here.

About Nativo

Nativo is the leading native advertising platform, providing True Native Advertising at Scale for publishers and brand marketers. For advertisers, Nativo automates the syndication of brand content into truly native environments across thousands of quality publications with programmatic control and deep, actionable insights. For publishers, Nativo provides a complete native ad tech stack enabling easy activation, deployment, and management of native advertising campaigns across all digital screens including: desktop, mobile, and apps. Nativo works with more than 100 brands and 250 publishers and powers the native ads for some of the most recognized media companies in the world. Nativo is uniquely focused on true native executions: contextually aligned, matched to the look of each site, always in the editorial feed, with the brand content consumed within each publication.

About Mindshare

Mindshare is a global media agency network with billings in excess of US$31.4 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world's leading communications services group. Visit www.mindshareworld.com for more information.