SOURCE: Celtra


July 25, 2012 04:00 ET

Mindshare UK Selects Celtra as Rich Media Mobile Advertising Provider

Exclusive Relationship Will Drive Mobile Advertising Adoption by Leading Brands

LONDON--(Marketwire - Jul 25, 2012) - Celtra Inc., the industry leader for rich media advertising and analytics across mobile devices, today announced it has become the exclusive rich media mobile advertising partner for Mindshare UK, the global media network, with a who's who client list of top global brands including Unilever, Hutchison 3, Landrover, Nestlé and Mazda. Mindshare UK selected Celtra after an exhaustive pitch process to help deliver highly innovative and award-winning mobile advertising executions.

Mindshare UK's clients now have access to Celtra's market leading AdCreator 3 technology, which provides native and immersive brand experiences that truly engage customers. Branded mobile experiences represent a quantum leap forward over traditional display ads consumers have learned to ignore, especially whilst on the go. A single, centralised dashboard and integrated analytics also deliver the insight and campaign control for Mindshare UK's brand clients, allowing them to optimise both their media buying activity and creative to drive higher campaign ROI for their brands.

"Having tested and proven the effectiveness of mobile rich media vs. standard banners, we went into this pitch process looking for a partner who could not only deliver award-winning work but also rich, in-depth analytics beyond clickthroughs which demonstrates real value to our clients," said James Chandler, Head of Mobile at Mindshare UK. "Celtra's reputation in the market amongst publishers, networks and creative agencies is second to none and we're genuinely excited to be entering into this exclusive partnership -- the first of its kind in the UK -- which will bolster Mindshare's mobile proposition."

The superior yet simple platform gives Mindshare UK new capabilities for in-house and creative agency production. Non-technical personnel can now quickly and easily create beautiful, engaging rich media ads once that run across all mobile platforms. This ability to scale rich media campaigns will let Mindshare UK attract new advertisers to the mobile channel. Celtra's ads support in-app and mobile web advertising across HTML5 devices, including the most popular smartphones and tablets to maximize user engagement. 

"Mindshare UK represents many of the world's largest and most admired brands, and we're honoured to be their exclusive rich media mobile advertising partner," said Jonathan Milne, Celtra's European General Manager. "Mindshare UK's adoption of the AdCreator 3 platform sends the rest of the advertising world an important message: mobile is the future of advertising and consumers' expectations are high when it comes to brand experiences on tablet and smartphone devices. Scalable rich media platforms are vital for brands looking to deliver on the promise of the most personal advertising medium. Making consumers part of the brand experience through their mobile devices engages them personally, non-intrusively and effectively, resulting in improved campaign ROI for advertisers."


Founded in 1997 Mindshare was set up to pioneer and innovate in order to give our clients a competitive advantage. In the intervening decade, we have been the world's fastest-growing media agency -- and we have witnessed a true communications revolution. Traditional notions of what marketing agencies can do have been ripped up and the lines between digital, creative, media, direct and consultancy have blurred. Both for right now and for the future our ambition is to lead the definition of what a media agency can do and should do.

We believe we exist to solve our clients' communications problems and to deliver results. In a rapidly changing environment, our role is to make the complex simple -- whether through advanced analytics and strategy, elegant creative solutions or highly efficient media investment.

Follow us on Twitter @mindshare_uk


Celtra Inc. is the global leader for rich media mobile advertising and analytics across mobile devices. AdCreator 3, which is used directly by top agencies, publishers and ad networks in more than 18 countries, is the only complete, SDK-agnostic platform for building, managing and tracking effective rich media mobile advertisements. Celtra's unparalleled HTML5 ad formats and features are optimized for different mobile platforms and devices ensuring flawless functionality and the best possible user experience. For more information, visit Celtra at or @CeltraMobile on Twitter.