SOURCE: Minerals USA, Inc.

August 28, 2007 06:33 ET

Minerals USA Declares War on Calcium Deficiency With the Launch of SanC-Cal™, a New Form of Highly Water-Soluble Calcium

INCLINE VILLAGE, NV--(Marketwire - August 28, 2007) - Minerals USA, Inc. (Website: announced the development of SanC-Cal™, a patent pending calcium delivery system that is available as a powder and also an absolutely clear concentrated solution in water. The key advantage of delivering calcium using SanC-Cal is that its high water solubility (more than 200-times the RDA for calcium in only one liter of water) makes this uniquely suited for addition to any beverage formulation without affecting taste, odor, clarity or color. SanC-Cal is a clear, homogeneous preparation of a water-soluble calcium powder made from calcium carbonate that is found in nature.

Calcium is the most abundant mineral in the human body and performs several important functions. However, not all sources of calcium taken in the diet are alike. The most common form of calcium formulation, calcium carbonate, used to supplement diet is relatively insoluble and would turn many beverages cloudy. In contrast, SanC-Cal is soluble at high levels in essentially all beverages and dairy products.

"SanC-Cal is a novel way to add calcium to beverages; a few drops of SanC-Cal concentrate added to bottled water, juices, teas or a carton of milk will provide the adequate calcium intake that has been recommended by the National Academy of Sciences for this important mineral. Inadequate calcium intake is considered a factor that can lead to low peak bone mass and is considered a risk factor for osteoporosis," says Richard H. Davis, President of Beverage Marketing USA, Inc. "In consideration of the emerging scientific information on the potential health benefits and possible disease-preventing qualities of natural source calcium, SanC-Cal has the potential to become a major product in the growing nutraceuticals marketplace," said Davis.

"SanC-Cal brand of calcium is the latest addition to our expanding intellectual property portfolio," stated Jason DeWitt, Vice President of Minerals USA, Inc. "SanC-Cal has great potential to fuel growth for manufacturers, distributors and retailers of all forms of beverages, including the myriad varieties of bottled water that are now found on store shelves."

SanC-Cal calcium is made from all-natural calcium using food ingredients routinely consumed by people and is available to manufacturers of dietary supplements and beverage products.*

About Minerals USA, Inc.

Minerals USA researches, develops, markets and distributes specialty mineral ingredients, which are sold worldwide to manufacturers of dietary supplements and nutraceutical food and beverage products. In addition to SanC-Cal, the company's products include a full line of branded minerals ingredients. Privately owned and operated since 1997, the company has been committed to providing customers premier benefits to health and wellness through awareness, education and quality nutritional supplements.

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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