MINI Canada

MINI Canada

December 14, 2010 17:37 ET

"MINI" Elves Hit the Streets of Toronto

MINI Contest Has Huge Festive Cheer

TORONTO, ONTARIO--(Marketwire - Dec. 14, 2010) -

Editors Note: There are four photos and a video associated with this press release.

MINI Canada took its Facebook contest to the streets of Toronto with the help of eight holiday elves, three all-new gift-wrapped MINI Countryman models, a celebrity host and some rockin' tunes – all in the festive spirit of making new friends.

MINI Canada is inviting its Facebook fans to see how many friends they can fit into the all-new MINI Countryman – virtually speaking – with a chance to win one for a year when they arrive in Canada this January.

MINI is using the contest to spread some holiday cheer and make new friends. In Toronto, eight tireless elves worked their way through the downtown core visiting various "festing spots" where they offered people a chance to experience the all-new MINI Countryman and to sign up for the Facebook contest. The contest runs until December 30th and the winner will be announced on January 12th.

"Bringing our virtual contest live to the streets of Toronto lets us interact with our customers and fans in a hands-on and engaging way," said John Cappella, Director, MINI Canada. "That is what MINI is all about – being extroverted and socially energetic. Our Facebook contest is the epitome of that desire to interact; taking it to the streets is the proof of our energy."

Competing against the MINI elves to get the most number of people into a Countryman was Petrina Gentile, an award-winning journalist and one of few women covering the automotive industry in Canada.

All the action will be accessible by video and photography on the MINI Canada Facebook page for fans living across the country or unable to make the trip downtown. Anyone interested in entering the contest or viewing the all-new MINI Countryman can visit For more information on MINI, please visit

BMW Group Canada

BMW Group Canada, based in Richmond Hill, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 41 BMW automobile retail centres, 19 BMW motorcycle retailers, and 26 MINI retailers represents the BMW Group across the country.

BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.

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Contact Information

  • BMW Group Canada
    Barb Pitblado
    Director, Corporate Communications
    905-428-5005 or Cell - 416-627-0436

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