Canadian Northern Economic Development Agency

Canadian Northern Economic Development Agency

February 11, 2011 14:30 ET

Minister Aglukkaq Announces Key Investments to Promote Canada's North

YELLOWKNIFE, NORTHWEST TERRITORIES--(Marketwire - Feb. 11, 2011) - A visit to the Northwest Territories will soon be on the radar of more Canadians, thanks to a new tourism marketing campaign which aims to promote Canada's North as a year-round tourism destination.

Today in Whitehorse, Yukon, the Honourable Leona Aglukkaq, on behalf of the Honourable John Duncan, Minister of the Canadian Northern Economic Development Agency (CanNor) announced an investment of almost $3.5 million for 'Canada's North Marketing Campaign,' a pan-territorial tourism marketing initiative to promote and position Canada's North as a unique and dynamic place to visit.

Building on the success of Pan North Consortium's Northern House,' a joint project at the Vancouver 2010 Winter Games, this marketing campaign will raise awareness of the diverse tourism activities and experiences offered by the three territories. It will be geared to outdoor adventurists and cultural explorers in five major Canadian cities.

"Our Government is investing in this marketing campaign to encourage more Canadians to experience the North's spectacular scenery and unique culture," said the Honourable Leona Aglukkaq, Member of Parliament for Nunavut, Regional Minister for the North and Minister of Health. "This investment across all three territories will create significant long-term business and job opportunities in Northern communities."

"An important part of this project is that all three territories are working collaboratively to advance their tourism objectives," said Minister Duncan who is also Minister of Indian Affairs and Northern Development and Federal Interlocutor for Métis and Non-Status Indians. "Our Government supports this important partnership which will contribute to a strong and sustainable tourism industry across the North."

"We have already had great success working together to promote Canada's North on the world stage," said Bob McLeod, Minister of Industry, Tourism and Investment for the Government of the Northwest Territories. "By building on the success of this partnership, we will continue to attract tourists from across the nation to experience the North's beautiful natural wonders, amazing outdoor activities, and unique cultures."

"NWT Tourism is very thankful for this funding, said Jenni Bruce, Chair of NWT Tourism. "We are looking forward to working with Nunavut and Yukon in an effort to showcase our beautiful lands and people to the rest of Canada. I am confident that this project will bring positive results throughout Canada's North."

Federal investment for this project is made possible through CanNor's Pan-Territorial Fund. The Pan Territorial Fund was created under the renewed Strategic Investments in Northern Economic Development (SINED) program and includes $5 million over five years for projects that include multiple territories or a territory and one or more provinces.

For copies of CanNor news releases, visit: http://www.cannor.gc.ca.

To learn more about Canada's Economic Action Plan, visit and for more information on Canada's Northern Strategy, visit www.northernstrategy.ca/index-eng.asp.

Contact Information

  • Office of the Honourable John Duncan
    Michele-Jamali Paquette
    Press Secretary
    819-997-0002
    or
    Canadian Northern Economic Development Agency
    Erin Macpherson
    Communications Advisor
    867-667-3849
    or
    Northwest Territories Tourism
    Gerry LePrieur
    Executive Director
    867-873-5007
    or
    Nunavut Tourism
    Colleen Dupuis
    Chief Executive Officer
    867-979-6551