June 28, 2016 14:38 ET
Formalizing cooperation on tourism between Canada and Mexico
OTTAWA, ONTARIO--(Marketwired - June 28, 2016) - Innovation, Science and Economic Development Canada
In support of greater cooperation on tourism between Canada and Mexico, the Honourable Bardish Chagger, Minister of Small Business and Tourism, today signed a memorandum of understanding (MOU) with Mexican Secretary of Tourism Enrique de la Madrid Cordero.
Mexico and Canada are among each other's most important tourism markets, and an exchange of tourism statistics will be mutually beneficial for understanding the other's market better. Canada and Mexico will collaborate on specific statistical projects that could help highlight the travel trends and habits of each country's citizens.
"This agreement represents good news for our tourism industry, which will have access to a wealth of new information. It will provide insight into the travel habits of one of our priority markets and will help identify how to better position our tourism sector to take advantage of growth opportunities. The signing of this MOU is a great example of our long-term efforts to help grow the tourism industry and promote the Canada brand abroad."
- The Honourable Bardish Chagger, Minister of Small Business and Tourism
"I am pleased to see Canada and Mexico participating in this collaborative program to enhance our respective tourism statistics. I'm also proud that Statistics Canada will play a key role in this initiative by sharing its expertise on, and experience of, Canada's tourism sector with its Mexican counterpart. I am hopeful that this collaborative effort will create new opportunities for projects of mutual benefit for our two nations."
- The Honourable Navdeep Bains, Minister of Innovation, Science and Economic Development
Follow Minister Chagger on social media.
James Fitz-MorrisDirector of CommunicationsOffice of the Minister of Small Business and Tourism343-291-2700Media RelationsInnovation, Science and Economic Development Canada343firstname.lastname@example.org
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