Public Safety Canada

Public Safety Canada

March 02, 2009 10:33 ET

Minister Launches New Advertising on Emergency Preparedness

OTTAWA, ONTARIO--(Marketwire - March 2, 2009) - The Honourable Peter Van Loan, Minister of Public Safety, today unveiled new advertising on emergency preparedness to a group of emergency management specialists and first responders. The campaign encourages families to prepare their own 72 hour kit to cope with emergencies.

"Preparing for an emergency is a responsibility we all share," said Minister Van Loan. "Having a plan and an emergency kit to cope with the first 72 hours of an emergency can make a world of difference in keeping a family safe and comfortable, and helps first responders to focus their resources on those in urgent need."

Television and Internet advertising begins airing today, and will run nationally over the next four weeks. The television ad shows a family successfully coping through 72 hours of an emergency situation, thanks to having prepared an emergency kit.

The campaign is designed to improve Canada's readiness to prepare for and respond to an emergency by mobilizing families to take three practical steps: know the risks; make a family emergency plan; get an emergency kit.

Since it was first launched in November 2006, the "72 Hours" campaign has successfully encouraged more Canadians to take action to prepare. Over the last year alone, there has been a 13 per cent increase in the number of Canadians who have prepared an emergency kit. However, despite a number of weather-related emergencies in recent years, research shows that most Canadians are still not well-prepared to sustain themselves for the first 72 hours of an emergency.

Public Safety Canada works with the Canadian Red Cross, St. John Ambulance, the Salvation Army, police and fire chiefs, the provinces and territories and others with a shared interest in seeing Canadians better prepared and able to recover more quickly from natural or human-induced emergencies.

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