Industry Canada

Industry Canada

October 15, 2010 15:56 ET

Minister of State Rob Moore Leads National Tourism Delegation to China

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 15, 2010) - The Honourable Rob Moore, Minister of State (Small Business and Tourism), today issued the following statement:

"From October 17 to 21, I will be leading a tourism mission to China that will bring together provincial tourism ministers and tourism industry members. Our goal is to promote Canada as a premier tourism destination.

"We will be meeting with key tourism industry leaders, Chinese officials and travel media, as well as participating in Showcase Canada–Asia 2010, a Canadian Tourism Commission (CTC) event, and Expo 2010 Shanghai China.

"As we celebrate 40 years of diplomatic relationship-building with China, our government is looking at ways to increase travel to Canada. With Approved Destination Status (ADS) from China, we can now market directly to Chinese consumers. According to a Conference Board of Canada survey, ADS is expected to boost travel to Canada from China by up to 50 percent by 2015.

"ADS became fully operational in August when the first Chinese leisure tour groups visited Canada. This designation will ultimately help strengthen the Canadian visitor economy and create new jobs for Canadians in all regions.

 "Interest in our country is growing, and 2010 is Canada's year. The spotlight was on Canada as we hosted the Vancouver 2010 Olympic and Paralympic Winter Games. The 2010 Winter Games were a huge success, and it is estimated that half of the world's population tuned in to watch some of the coverage.

"The tourism mission builds on the week-long Showcase Canada–Asia event that is being hosted by the CTC in Beijing from October 13 to 22. This annual event promotes our country as a top travel destination and matches Canadian sellers to buyers from China, India, Japan and South Korea.

 "Throughout this inaugural tourism mission to China, I will be keeping a travel journal and taking photographs to record and later share my experiences."

For more information and updates on the progress of Minister of State Moore's tourism mission to China, please visit the Industry Canada website (

Contact Information

  • Office of the Honourable Rob Moore
    Minister of State (Small Business and Tourism)
    Catherine Godbout
    Industry Canada
    Media Relations