SOURCE: Minnesota Public Relations Society of America

September 15, 2010 10:18 ET

Minnesota PRSA Hosts 2010 Professional Practices Conference

"Engagement: There's a Map for That!" Will Help PR Professionals Navigate New and Emerging Online Communication Strategies

MINNEAPOLIS, MN--(Marketwire - September 15, 2010) -  The rules of public relations continue to change, and integrating new and emerging communications channels is more important than ever to encourage audience engagement and action. Helping professionals navigate this ever-changing landscape, the Minnesota chapter, Public Relations Society of America (PRSA), will host its annual Professional Practices Conference on Thursday, Dec. 2, from 8 a.m. to 2:30 p.m. at the Metropolitan Ballroom in Golden Valley, Minn.

"Engagement: There's a Map for That!" will feature keynote speakers Sarah Evans of Sevans Strategy, nationally-known social media expert and creator of #journchat, the weekly industry live chat between PR professionals, journalists and bloggers on Twitter, and Chris Lower of Sterling Cross Group, a local 20-year industry veteran recognized as a creative and out-of-the-box social media strategist.

Presenting the afternoon keynote, Evans will reinforce the importance of building tactics for online community engagement and will reveal how her cutting-edge strategy has generated astonishingly large, active online communities for companies across multiple social media platforms.

"There are new opportunities abounding everyday for brands and organizations to better communicate and engage with audiences important to them," says Evans. "It's an exciting time for public relations, and I'm thrilled to have this opportunity to show Minnesota PR practitioners how to grow their social media strategy."

The conference will also feature prominent local speakers in six breakout sessions ranging from a panel addressing potential social media obstacles beyond adoption, to a panel on the growing trend of news aggregation and customization, to an insider's perspective on award-winning case histories. For more information on the schedule, speakers and registration, please visit

The Minnesota PRSA Professional Practices Conference is open to PRSA members, non-members and students. Attendees can register online at

Early bird registration (now through Oct. 31):

  • $80 for PRSA members
  • $100 for non-PRSA members
  • $40 for students

Regular registration (Nov. 1 through Dec. 1):

  • $100 for PRSA members
  • $120 for non-PRSA members
  • $50 for students

PRSA MEMBER NOTE: Bring a non-PRSA member to the 2010 Professional Practices Conference, and you'll each receive $20 off the total cost of registration. To receive this offer, follow the special instructions when registering.

About Minnesota PRSA
Minnesota PRSA is among the top 10 largest chapters of the Public Relations Society of America. The chapter is comprised of more than 400 corporate, agency, non-profit and government public relations professionals who are among 20,000 PRSA members nationwide.

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