SOURCE: Minor League Baseball

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December 05, 2016 09:00 ET

Minor League Baseball and BUSH'S Beans Cook Up Multi-Year Partnership

KNOXVILLE, TN and NATIONAL HARBOR, MD--(Marketwired - December 05, 2016) - As winter approaches and baseball's Hot Stove season heats up with major announcements, BUSH'S® Beans and Minor League Baseball® (MiLB™) today unveiled a multi-year, strategic partnership, making it the "Official Beans of Minor League Baseball," and a "Preferred Partner" of a number of MiLB teams, beginning in 2017. Bush Brothers & Company is the recognized brand leader in baked beans and other prepared bean products.

"What better time than at the Baseball Winter Meetings™, when our entire baseball family and closest friends are gathered in one place, to announce the collaboration of two family-centric brands -- Minor League Baseball and BUSH'S® Beans," said David Wright, Minor League Baseball's Chief Marketing & Commercial Officer. "Aligning with a company that shares a similar vision for growth and like core values is front and center in our approach to the marketplace."

"We are thrilled to expand our partnership with Minor League Baseball and look forward to bringing two great American classic traditions together, baseball and beans," said Ken Oakley, Senior Brand Manager, BUSH'S Beans. "We look forward to exciting fans with great in-stadium and retail promotions this baseball season."

The new partnership will activate across a range of touch-points, including in-ballpark celebrations such as during National Baked Bean Month in July and the integration of a variety of BUSH'S Beans products in teams' concessions.

Further reinforcing Minor League Baseball's status as the leader in family entertainment, SportsBusiness Journal/SportsBusiness Daily (SBJ/SBD) recently announced that MiLB was named "league with the most family-friendly game/event experience" in its annual Reader Survey.

About Minor League Baseball

Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada, and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2016, Minor League Baseball attracted 41.3 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit www.MiLB.com.

Follow Minor League Baseball on Facebook, Instagram and Twitter.

About BUSH'S® Beans

BUSH'S® is all about friends & family, and a certain Secret Family Recipe. When you enjoy our beans (doesn't matter if they're baked beans, chili beans, black beans, pinto beans…well, you get the picture), you can trust that they're the very best. Because we wouldn't serve your family anything less. Since we got our start more than 100 years ago in Chestnut Hill, Tenn., BUSH'S® has always maintained that quality is the best policy. We pursue excellence and exceptional taste in our beans, sauces and everything we do. That's why, from mouthwatering Baked Beans & Chili Beans to satisfying bean recipes, you're cooking up the best with BUSH'S BEST®. For more information, visit www.bushbeans.com.

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