Mirafit

Mirafit

May 17, 2010 13:18 ET

Mirafit, New Natural Health Product for Weight Maintenance, Launches in Canada

Canadian Innovation Blocks Body's Fat Absorption; Helps Dieters Maintain their Weight

TORONTO, ONTARIO--(Marketwire - May 17, 2010) -

Editors Note: There is a photo and two videos associated with this press release.

Early spring is a time when many Canadians resolve to lose weight and succeed in preparation for swimsuit season. The challenge is the risk of "fatty food relapse." After weeks of restrictive eating, some people can fall off the program.

Renowned Canadian Clinical Chemist, University Professor and inventor, Dr. Joe Artiss has a solution for all those dieters struggling with their diet program, and hoping to keep lost weight off. This month, Dr. Artiss launches Mirafit in Canada – a natural health product he created with partner and fellow Researcher and Professor, Dr. Catherine Jen. Mirafit, designed to help people maintain their weight, contains FBCx fibre, a soluble dietary fibre that when consumed with a meal with moderate to high fat content blocks the body's absorption of fat.

"As a Researcher and Clinical Chemist, I've seen it a million times. People lose the weight only to put it right back on again and that's why we invented Mirafit," says Dr. Artiss. "Recent statistics show that unfortunately Canadians are getting fatter and everyone knows that's not healthy. So when you actually do succeed in getting the weight off, maintenance becomes extremely important. Moderation is the key to success but let's face it – there are certain instances when we eat meals with a bit more fat than we should, and Mirafit can help you maintain your weight if this does happen."

Canadian innovation FBCx fibre helps dieters avoid the "yo-yo effect"

Ups and downs in your weight, otherwise known as the "yo-yo effect", are a concern because according to Dr. Artiss, the best approach is to maintain your body weight. Mirafit, containing FBCx fibre, comes in tablet form and is intended for use in weight maintenance. When taken within one hour of consuming a meal containing an average amount of fat (18 – 20 grams of fat), FBCx binds to dietary fat (triglycerides) in the stomach. Lipase is the digestive enzyme that breaks down fat down into smaller molecules so that the body can absorb it. When fat is bound to FBCx, large complexes are formed and lipase is unable to act upon the fat to produce molecules small enough to absorb. The FBCx-fat complex then passes through the digestive tract unnoticed.

"Losing the weight isn't the problem – it's keeping it off," says Rachel Billingsley. "I've tried lots of products in the past, but what I liked about Mirafit is that it's a Natural Health Product – a type of fibre. Now, if I have a craving for a fatty meal, I can indulge as long as I take Mirafit. For the first time, I've been able to satisfy cravings, enjoy fatty foods in moderation and maintain my weight."

North Americans typically consume 100g of fat per day

Dr. Artiss says that North Americans typically consume 100 grams of fat per day. A typical day of meals might include a bagel with cream cheese, orange juice and black coffee at breakfast -- roughly 18 grams of fat; a chicken salad for lunch with cookies and a banana for dessert contains approximately 22 grams of fat; a 6 oz steak with potatoes, green beans, salad and a glass of milk has about 61 grams of fat.

"These three typical meals total approximately 101 grams of fat, and this daily total doesn't include snacks and the odd indulgence," says Dr. Artiss. "Most people are not aware of just how much fat they are consuming day to day. Mirafit helps these people maintain their weight by reducing the fat absorbed from meals containing moderate to high fat content."

About Mirafit

Mirafit is available nationally at Rexall pharmacies. ArtJen, the company that makes Mirafit, was formed by Dr. Joe Artiss and Dr. Catherine Jen in 2002. ArtJen was created to patent the FBCx technology worldwide and bring it to market globally when the duo acquired the rights to the FBCx technology from Wayne State University. The technology has now been patented in the U.S.A. as well as a number of other countries and is currently manufactured and distributed in the USA, Asia, the Middle East, now Canada, and soon will be in stores across Europe.

To view the photo associated with this press release, please visit the following link:

http://www.marketwire.com/library/20100517-Mirafit_FBCx_517.jpg

To view the first video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=gijuMjoe_b4

To view the second video associated with this press release, please visit the following link:

http://www.youtube.com/watch?v=A7U5qhjrwxM

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