SOURCE: Pedigree


January 23, 2013 16:45 ET

Miranda Lambert and PEDIGREE® Brand Join Forces to Help Find Loving Homes for More Shelter Dogs

NASHVILLE, TN--(Marketwire - Jan 23, 2013) - As a mom to six adopted dogs, Grammy award-winner Miranda Lambert knows what it takes to help the nation's more than four million shelter dogs find their loving homes -- access to consistent, professional nutrition. That's why the country music superstar has joined forces with PEDIGREE® Brand to help feed the nation's shelter dogs through The PEDIGREE® Feeding Project -- an initiative that supplies participating shelters with 100 percent of their core dog food needs, at absolutely no cost.

The PEDIGREE® Feeding Project kicked off in 2012 in Chicago and Nashville, and so far participating shelters have saved anywhere from $40,000 to $100,000. Those shelters have been able to put those funds directly back to adoption programs that help find loving homes for deserving dogs.

Now, we're asking for America's help to choose the next communities that will benefit from this great program so we can help more dogs find forever homes.

Choose the Next Communities

From now through February 28, 2013, dog lovers can visit to nominate the community where they think The PEDIGREE® Feeding Project can most make a difference in the lives of shelter dogs.

The nomination process is simple:

1. Visit and click on the "Choose the Next Community" tab.

2. Nominate the community YOU think could benefit next from The PEDIGREE® Feeding Project. Submit stories of special dogs in your life, and even share photos and videos. Tell PEDIGREE® Brand what sets your nominated community apart.

3. Share Miranda's video with friends and encourage them to nominate their community, too!

In March, Miranda and the PEDIGREE® Brand will announce the five communities that have been selected as finalists in the search. America will then vote to determine the next communities to participate in The PEDIGREE® Feeding Project. The winning communities will be announced mid-2013.

For additional information, photos, videos and more, visit

About the PEDIGREE® Brand The PEDIGREE® Brand is the number one brand of dog food in the world, offering a wide variety of products for different dog life stages. As an innovative market leader, the PEDIGREE® Brand is at the forefront of pet nutrition and understands pet owner needs by providing a range of innovative products and resources. For more information, please visit