SOURCE: Cutting Edge Information

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May 17, 2017 12:00 ET

Misaligned Structure of Life Science Firms May Cause Poor Medical Education Performance

RESEARCH TRIANGLE PARK, NC--(Marketwired - May 17, 2017) - Life science firms allowing regional teams to design their own medical education strategies increase the risk of misaligned company strategies, according to a recently published study by business intelligence firm, Cutting Edge Information.

The data in Medical Education: Innovating CME to Improve Patient Outcomes revealed that the majority (57%) of surveyed Top 10 company teams operate a decentralized approach. In a decentralized approach, medical education strategies are developed at the global and/or corporate level and regional teams have responsibility of implementing the strategies. Compared to other company types, only 33% of Top 50 company teams are decentralized, while zero percent of small company teams favor the decentralized approach.

The overall message from a pharmaceutical company can be muddled if its medical education strategy is misaligned with other external-facing groups' strategies, such as medical publications and medical science liaisons (MSLs).

On the other hand, allowing regional teams to set their own strategies ensures that medical education tactics fit well with local policies. For this reason, one surveyed Top 50 company executive reports putting external medical affairs groups into one team, ultimately promoting cohesion and strategic alignment.

"No two medical education teams are identical," said Natalie DeMasi, research team leader at Cutting Edge Information. "As far as decision making goes, most teams surveyed have global teams set medical education strategy, but regional teams are allowed to modify these strategies to meet local needs."

Alternatively, many Top 50 (43%) and most small company teams (83%) surveyed have partially centralized structures, according to the study. In this setup, the global/corporate team develops medical education strategy and hands it down to the regional teams. Regional teams then tweak these strategies to meet local needs and regulations. All (100%) surveyed Top 10 and Top 50 medical education teams allow regional teams to modify global strategies.

Medical Education: Innovating CME to Improve Patient Outcomes, available at https://www.cuttingedgeinfo.com/product/medical-education/, includes detailed metrics, best practices and insights into four main areas of medical education:

  • Unaccredited, company-driven medical education
  • Independent medical education (IME) grants
  • Speaker recruitment
  • Speaker training

This report examines medical education investments and staffing resources, as well as activities, trends, and event planning approaches. It highlights new, exciting ways that teams are elevating the value of medical education.

For more information about Cutting Edge Information's medical affairs and medical education industry research, visit https://www.cuttingedgeinfo.com/product-category/medical-affairs/.

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