SOURCE: Total Luxury Group, Inc.

September 24, 2007 13:07 ET

Miss Bikini LUXE, the New Luxury Line by Miss Bikini, Debuts on the Milan Catwalks

NEW YORK, NY--(Marketwire - September 24, 2007) - Total Luxury Group, Inc. (PINKSHEETS: TLEI)

After an international preview at Mercedes-Benz Fashion Week - Miami Swim in July, Supermodel Naomi Campbell turned up on Saturday for a sparkling start to Milan's spring and summer 2008 women's wear shows, wearing an emerald-sequined swimsuit for the worldwide debut of the "Miss Bikini LUXE" collection.

Campbell, who is in town to promote her Fashion for Relief charity, strode down the catwalk to the tune of "It Began in Africa" by The Chemical Brothers, which kicked off the collection by Alessandra and Francesca Piacentini.

The designers will be donating 150 bikinis and cocktail dresses to sell on the charity's website to gather funds for the victims of Britain's worst floods in 60 years, which caused billions of dollars in damage and drove thousands from their homes.

Fashion for Relief says it has already given $US1 million ($A1.16 million) to help in the United States after Hurricane Katrina.

The LUXE collection, which departs from the designers' traditional swimwear line into dresses and wraps, mixed skimpy bikinis with floaty seventies and animal print wraps. Wide leather studded belts and armbands provided a clashing contrast.

"The catwalk featured Limited Edition garments with a high focus on accessories: bags, shoes and belts in theme with the MISS BIKINI LUXE S/S 08, to complete our fashion idea," explained Alessandra Piacentini and Francesca Piacentini, at the head of the Creative Department.

After the success of the advertising campaign MISS BIKINI LUXE 2007, the concept of the fashion show reflects a particular corporate image and marketing strategy which aims at giving great emphasis to a very important segment which accounts for 67% of the global turnover. The setting of the event is in a special time frame for Italian and international press and buyers.

The MISS BIKINI LUXE collection will be available in a network of selected retailers in Italy and abroad, from the United States to Eastern Europe, Russia, China and Dubai.

"After a 2007 which has marked a growth of 47% on the previous year, MISS BIKINI looks at a growth in trade volume of 60% for 2008, establishing a firm-based presence in the most prestigious world Department Stores," ends Andrea Teofilatto, the company Chief Executive Officer.

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About Milan Fashion Week

Around 90 catwalk presentations are scheduled over the next week, including Armani, Trussardi, Just Cavalli, Gianfranco Ferre and Burberry on Monday, followed by Prada, Missoni, Bottega Veneta, La Perla and Moschino which will be showing on Tuesday. Roberto Cavalli, Salvatore Ferragamo, Emporio Armani, Gucci and Alberta Ferretti on Wednesday.

Thursday's line-up will feature Gianni Versace, Emilio Pucci, Fendi and the British designer John Richmond, with a host of small Italian houses winding up festivities on Friday and Saturday.

About Miss Bikini

An established couture swimwear resource for over 10 years in Italy, Miss Bikini and Miss Bikini Kids are known for high-fashion luxury swimwear that is now sold throughout the world. In an effort to capitalize on their increasing popularity in Europe and other countries, Miss Bikini has joined forces with Total Luxury Group, Inc. in order to market and distribute their products in the United States.

A unique, couture collection of women's resort and beachwear, Miss Bikini always stands out due to the exclusive prints, detailed embroidery, and fine craftsmanship that are a part of the Miss Bikini trend-setting icon of excellence. Inspired by the affluent woman traveler, combinations of sophisticated color palettes alternating with floral patterns, radiant crystals, sparkling jewels, and decorative sequins allow a refined look made of natural fabrics to complete the perfect sun decor.

Miss Bikini, dedicated to the woman who loves to travel without losing her appeal. The Miss Bikini collections for 2008 are composed of afro-pop inspiration mixed with luxurious materials and chic ethnic patterns.

About Total Luxury Group, Inc.

Total Luxury Group, Inc. ("TLEI") currently holds numerous worldwide distributorship agreements for fashion makers. TLEI also has an aggressive strategy for the acquisition of companies that have a proven management team and desirable products or services.

In July of 2006, Total Luxury Group, Inc. acquired International Apparel Group, Inc., an apparel holding company. Through this subsidiary Total Luxury Group, Inc. engages in the manufacture and sale of apparel to retailers and distributors worldwide through licensing and/or distribution agreements with the following brands: PONY, GC by Garth Cabral, Huk-A-Poo, Miss Bikni and Y Brands, which holds the licenses for Y Chrome and Type-Y.

Except for historical information contained herein, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended that involve substantial risks and uncertainties. When used in this press release and in any documents incorporated by reference herein, the words "expects," "will" and similar expressions identify certain of such forward-looking statements. Actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. These forward-looking statements are based largely on the expectations of management and are subject to a number of risks and uncertainties that are subject to change based on factors which are, in many instances, beyond the Company's control. These include, but are not limited to, risks and uncertainties associated with: the impact of economic, competitive, and other factors affecting the Company and its operations; and other risk factors. TLEI cautions that the foregoing factors are not exclusive. TLEI assumes no obligation to update the information contained in this press release.

Contact Information

    Total Luxury Group, Inc.
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