SOURCE: CommerceTel Corp.

CommerceTel Corp.

May 10, 2011 09:30 ET

Miss Universe Organization Chooses CommerceTel as New Voting Partner for the 2011 MISS USA® Pageant

SAN DIEGO, CA--(Marketwire - May 10, 2011) - CommerceTel Corporation (OTCBB: MFON), an award-winning provider of proprietary mobile marketing technologies and solutions, announced today a partnership with Miss Universe Organization to facilitate voting aggregation through Mobile, and Online channels to pick a fan favorite semifinalist for the Miss USA contest.

For the first time, the Miss Universe Organization will leverage online, social, and mobile audiences to influence the outcome of the event. A semifinalist will be selected exclusively by fans via online voting and SMS messaging leading up to the live broadcast scheduled on NBC Sunday, June 19 from 9-11pm EDT from Planet Hollywood Resort & Casino in Las Vegas. Fans can log online at www.missusa.com or www.NBC.com to vote for their favorite contestant beginning today.

"We are excited to work with the Miss Universe Organization on the Miss USA Pageant. They wanted to bring cutting edge interactivity to viewers and I think our capabilities were the perfect fit," said Michael Falato, Vice President of Sales & Business Development of CommerceTel's newly acquired Txtstation subsidiary.

"The Miss Universe Organization has crafted a very innovative application of interactive technologies to engage fans at a whole new level," said Dennis Becker, President and CEO of CommerceTel. "Combining mobile with social and online technologies is a great showcase to the depth and flexibility of our technology."

"We're constantly seeking new ways to pioneer fan engagement with our events," added Colin Hornett, New Media Producer of the Miss Universe Organization. "Txtstation and CommerceTel give us the tools necessary to realize our vision of a truly cross-platform production enabling our fans to actually participate in the outcome of the contest. This inaugural implementation of new media tools is sure to take the Miss USA competition to a whole new level."

The 2011 MISS USA® Pageant will feature contestants from all 50 states and the District of Columbia. Contestants will be judged in three categories: swimsuit, evening gown and interview. The show will conclude with one contestant ultimately being crowned Miss USA 2011. The online pre-competition voting is being sponsored by Australian Gold, the official Sun Care Brand of the 2011 Miss USA Pageant.

About CommerceTel
CommerceTel is an award-winning provider of proprietary mobile marketing technologies and the inventor of C4, a unique, enterprise-grade platform empowering brands to engage mobile consumers via multiple channels. The only system of its kind, C4 is a cloud-based solution providing broad mobile communications and extensive CRM features. It is integrated with multiple tier-one PSTN/ IP carriers and micropayment processing facilities as well as with carrier premium SMS billing systems. Customers include CNN, Disney, Sony Pictures, AT&T, Verizon, USA Network, numerous professional sports franchises, the Golf Channel, and NBC Universal.

About the Miss Universe Organization
The MISS UNIVERSE® Organization, a Donald J. Trump and NBC Universal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. The organization is dedicated to partnering with charities around the world, and to increasing HIV/AIDS awareness by focusing on women's health issues. For more information, visit: www.missuniverse.com.

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Contact Information

  • For additional information, contact:

    Investor Contacts:
    John Liviakis
    Liviakis Financial Communications
    Phone: 415.389.4670
    Email Contact

    Company Contact:
    Dennis Becker
    CEO
    CommerceTel Corp.
    Phone: 619.725.0990
    Email Contact

    Brenda Mendoza
    Director of Public Relations
    Miss Universe Organization
    Phone: 212.373.4983
    Email: Email Contact