Missing Children Society of Canada

Missing Children Society of Canada


September 07, 2010 10:03 ET

Missing Children Society of Canada and Marketwire Bring Child Search Alerts Into the Age of Social Media

"Child Search Alerts" and breaking investigation updates shared instantly across social media communities

CALGARY, ALBERTA--(Marketwire - Sept. 7, 2010) - Challenge? Or opportunity? While adjusting to the new reality of corporate sponsorship cutbacks, a national nonprofit organization has learned that it may in fact be a significant opportunity. Earlier this summer, the Missing Children Society of Canada (MCSC) inked a unique partnership with newswire leader Marketwire, whose news distribution and content sharing solutions are helping to play a role in the search for missing children.

"Traditional sponsorships are becoming a thing of the past, and corporations are increasingly looking for meaningful opportunities to build partnerships and contribute to a cause in unique ways," said Amanda Pick, Executive Director of MCSC. "While challenging, it's an opportunity to develop partnerships that truly are a win-win for everyone involved."

The unique partnership with Marketwire has equipped MCSC with the ability to move their "Child Search Alerts" and posters into the age of social media – reaching media and the vast online community with breaking investigation updates in an instant, via social media and search engine optimization (SEO) enhanced news alerts and press releases. All free of charge.

"When a child goes missing, there is an urgent and immediate need to reach as many people as possible, and update them with as much information as possible so they can assist in the search," said Judy Hutchins, Senior Vice President of Sales, at Marketwire. "What is incredible about social media is the speed and depth at which information travels through communities, and the propensity to share that information. By enhancing the distribution of MCSC's alerts and updates with social media capabilities, we are helping them take their search efforts to a broader audience and, hopefully, locating missing children much more quickly." 

"By partnering with MCSC to distribute our Child Search Alerts, Marketwire will make a huge impact in supporting and advancing our missing child investigations," Pick explained. "In fact, our first run at distributing a Child Search Alert with Marketwire earlier this year resulted in a flood of new, credible leads in the case, which was hugely beneficial to our efforts." 

Pick continued, "Through this partnership, there is a very real chance that Marketwire will be part of locating and reuniting a missing child. It's a truly meaningful and powerful form of corporate support that goes beyond just cold hard cash."

Since 1986 the MCSC has operated comprehensive search programs to assist police and searching parents in the active and ongoing search for abducted and missing children. To view MCSC's online directory of missing children, please visit www.mcsc.ca.

About MCSC

Since 1986, the Missing Children Society of Canada has been reuniting missing children with their searching families through professional investigations, public awareness and family support programs. MCSC's team of former police detectives and trained investigators work closely with law enforcement while conducting frontline, hands-on investigative and search activities.

About Marketwire

Marketwire advances the way the world communicates. Serving more than 12,000 clients worldwide through 20 offices on four continents, Marketwire is a dominant distributor of company news releases and other communications. Marketwire electronically delivers global news and information to traditional and new media outlets including newspapers, magazines, databases, analyst terminals, online portals, blogs, and more. Marketwire specializes in maximizing the power of its clients' communications by leveraging the latest in search engine optimization, multimedia, social media, and new technologies.

Marketwire is majority-owned by OMERS Private Equity, which manages the private equity activities of OMERS Administration Corporation and today has $4 billion of investments under management. The group's investment strategy includes the active ownership of businesses in North America and Europe. For further information visit: www.omerspe.com.

For more information, visit us at www.marketwire.com.

Contact Information

  • Missing Children Society of Canada
    Amanda Pick
    Executive Director
    403.291.0705 ext. 222 or Cell: 403.510.6942