SOURCE: Mission Hardwood Floors

Mission Hardwood Floors

December 07, 2015 09:47 ET

Mission Hardwood Breaks Tradition With Social Media

TEMPE, AZ--(Marketwired - December 07, 2015) - Mission Hardwood Floors is launching the flooring Industry's first multi social media campaign this holiday season. Departing from the industry's traditional direct sales approach, Bobby Serafin, President, announced a social media "blitz" for its consumers' "New Coat" for the Holidays" promotion.

The "New Coat" promotion breaks all the marketing rules of this traditional trade industry, which has relied on direct sales and print media to promote itself. Serafin stated, "We believe that today's consumer has grown comfortable, even fluent, in shopping on-line for durable goods as well as consumables.With increasing frequency a greater number of homeowners use the internet to source home repairs. It has become 'natural' for them to find hardwood flooring services via the web." Serafin continued, "We are capitalizing on the broader reach and efficiencies of social media to attract customers to our high-end Hardwood flooring services, such as new floors, repairs and refinishing."

Mission's Holiday "New Coat" promotion offers homeowners a deep 20% discount for their hardwood floor refinishing services. Traditionally, refinishing is a popular option for people to freshen-up their home for the holidays. The "New Coat" offer is being announced with a heavy campaign across a variety of social media including: Facebook, Twitter, Yelp, Google+.

For more information, contact Bobby Serafin, President: 480-994-0123;

Mission Hardwood Floors is the Southwest's oldest hardwood flooring company. Established in 1972, Mission installs the largest selection of new and reclaimed Hardwood floors. Their master craftsmen combine old world craftsmanship with new technology to bring artistry to their work. Mission hardwood Floors installs new floors, as well as refinishes, repairs and remodels older floors.

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