City of Mississauga

City of Mississauga

March 28, 2007 11:46 ET

Mississauga Transit Releases Five-year Plan to Grow Ridership by 25 Per Cent

MISSISSAUGA, ONTARIO--(CCNMatthews - March 28, 2007) - Today at Council, staff presented the City's five-year Transit Ridership Growth Strategy. Aimed at improving transit across the City, the Ridership strategy will be implemented with no immediate impact on the municipal tax base as transit growth plan. The Transit growth plan presented today makes use of federal and provincial gas tax revenues as well as the City's investment of development levy funds.

Improving transit service in Mississauga is a key priority for the City and the strategy will help Mississauga to:

- implement improvements and lay the foundation over the next five years for future Rapid Transit

- plan and implement better transit to support land use intensification and plans to make Mississauga a "City for the 21st Century"

- increase ridership by attracting new riders to take public transit.

"The implementation of the Ridership Growth Strategy will fundamentally redefine how transit services are delivered in Mississauga over the next five years," said Mississauga Transit Director Bill Cunningham. "The plan will encourage more people to take public transit and we anticipate increasing ridership by 25 percent within the next 5 years."

The Ridership Growth Strategy addresses the following key objectives:

1. Pre-rapid transit services - introducing pre-rapid transit services on some major corridors (including limited stops and frequent service, some transit priority measures, premium vehicles with passenger amenities, unique stops or stations and distinct branding)

2. Reduced travel times - increasing higher frequency standards and priority measures

3. Meeting peak demand and service standards - allocating additional buses on high-capacity routes

4. Improved integration - increasing Mississauga Transit's integration with neighbouring systems

5. Improved core and local routing - increasing service levels on core and local routes to meet service standards

6. Integrate transit into City Centre plans - providing additional connection points within the City Centre core

7. Fare Incentives - implementing the GTA farecard to provide seamless transit trips across municipal and regional boundaries throughout the GTA

8. Branding and marketing service improvements to attract increased ridership.

Contact Information

  • Mississauga Transit
    Bill Cunningham
    (905) 615-3200, extension 3868
    City of Mississauga
    Marie Rochon
    Team Leader, Media/External Communications
    (905) 615-3200, ext. 5818