SOURCE: Cellular South

January 22, 2007 10:00 ET

Mississippi Student-Athletes Score Big With New Cellular South Gameplan

Comprehensive Statewide Program Gives Student-Athletes Tools to Succeed On and Off the Field

JACKSON, MS -- (MARKET WIRE) -- January 22, 2007 --Cellular South, the nation's largest privately held wireless provider, today introduced the new Cellular South Gameplan aimed at increasing the success rate for college admission for Mississippi high school student-athletes.

Cellular South has teamed up with the Mississippi High School Activities Association (MHSAA), the Mississippi State Department of Education and Sports Dreammakers Inc. to launch the Cellular South Gameplan -- an in-school program designed to inspire, prepare and inform teenage athletes about college opportunities and the possibilities of reaching their dreams through academic excellence. This ground-breaking educational program will help the more than 90,000 Mississippi high school athletes understand NCAA academic standards and scholarship funding opportunities, while providing the tools to master the skills necessary to be successful.

"At Cellular South we are dedicated to helping provide Mississippi's youth the ongoing support they need to succeed," said Hu Meena, president and CEO of Cellular South. "We realize the potential of thousands of high school student-athletes throughout the state and are excited to launch the Cellular South Gameplan to make the dream of attending college a reality for so many talented young athletes."

With the goal of putting the student back into student-athlete, the Cellular South Gameplan is designed to help young Mississippi athletes prepare for college and achieve their full potential through a series of in-school educational workshops and follow-up sessions. Each workshop will include a specially designed curriculum that provides students with information on the necessary course and GPA requirements needed to meet NCAA standards and will offer tools and training on a variety of topics ranging from goal-setting to NCAA Clearinghouse eligibility. Follow-up counseling sessions will be available for additional support to help student-athletes continue on the right path to becoming a success at the next level.

"Educating today's young people cannot be the sole responsibility of schools. It takes business, industry, the community and schools working in partnership," explained Dr. Hank M. Bounds, state superintendent of education for Mississippi. "We have seen lots of examples of this over the past year. I appreciate Cellular South getting in the game to help our student-athletes graduate and fulfill their academic potential while excelling in their athletic endeavors."

The Cellular South Gameplan will be rolled out to more than 25 high schools throughout the state, with a goal of more than 100 schools in two years. However, high school students throughout the state can receive support and guidance from the Cellular South Gameplan by visiting

To date, the following are examples of Mississippi high schools that have requested to participate in the program:

--  Clarksdale High School
--  South Panola High School
--  Ray Brooks School
--  East Marion High School
--  Terry High School
"The MHSAA is honored to partner with Cellular South to present the Cellular South Gameplan to student-athletes across the state of Mississippi," said Dr. Ennis Proctor, executive director of the MHSAA. "In the past, many of our high school athletes failed to meet the course requirements to accept four-year scholarship offers. The Cellular South Gameplan is an educational process designed to enhance student-athletes' abilities and accomplishments so they are able to meet NCAA requirements."

For more information about the Cellular South Gameplan, call (601) 503-7422 or visit or

About Cellular South

Cellular South is the largest privately held wireless provider in the U.S. The company is focused on providing the best service possible through its nationwide wireless voice and data network, award-winning customer care, state-of-the-art wireless devices, and commitment to the communities it serves. Cellular South was recently honored with the 2005 Wireless Week Excellence Award, 2006 Newcomen Award, and a concurrent resolution from the Mississippi Legislature commending the executives and employees of Cellular South for the company's extraordinary efforts in Hurricane Katrina's wake. For more information, visit

Contact Information

  • For more information, contact:
    Liz Whelan
    CKPR for Cellular South
    (312) 616-8394