SOURCE: Atlantic Records

July 01, 2005 12:54 ET

Missy Elliott Cooks Up Summer's Tastiest New Album

Buzz Boiling Over for "The Cookbook," Out July 5th; Hip-Hop Diva's New Single Loses Control at Radio & TV

NEW YORK, NY -- (MARKET WIRE) -- July 1, 2005 -- Goldmind/Atlantic recording artist Missy Elliott has unveiled her eagerly anticipated new album, "THE COOKBOOK." The album -- which includes the smash single, "Lose Control (Feat. Ciara and Fat Man Scoop)" -- drops on July 5th.

"THE COOKBOOK" is Elliott's sixth full-length release, and her first since 2003's smash "THIS IS NOT A TEST!" Along with the aforementioned Ciara and Fat Man Scoop, the set features such guests as Mike Jones, Mary J. Blige, Grand Puba, Fantasia, and the legendary Slick Rick. The album sees Missy teaming with her longtime production collaborator Timbaland, as well as a who's-who of studio superstars, including the Neptunes, Craig Brockman (Beyonce, Angie Stone), Qur'an, Warryn Campbell (Mos Def, Snoop Dogg), and Scott Storch.

Among the many highlights to be found on "THE COOKBOOK" are the starter of "Joy (featuring Mike Jones)," the emotional main course of "My Struggles (featuring Mary J. Blige and Grand Puba)," the Neptunes-produced dessert of "ON & ON," and the liquid refresher, "Teary Eyed," also slated as the album's next single. With "THE COOKBOOK," Missy Elliott serves up her tastiest dish to date.

The Missy-produced "Lose Control (featuring Ciara and Fat Man Scoop)" is quickly shaping up to be another major hit for the first lady of rap. In just a few short weeks since hitting radio, the irresistibly anthemic track has already bulleted into the top ten at CHR/Rhythmic outlets and into the top twenty at Urban. Although "Lose Control" has only just officially impacted at CHR/Pop radio, the single is already bulleting up the top 40.

Meanwhile, the "Lose Control" companion video has become a cross-channel smash. The clip -- directed by Elliott's longtime collaborator Dave Meyers -- is the #1 most played video this week at both BET & MTV2, has hit the top 5 at MTV, and is the #2 most-played video in the country across all channels. In addition, the clip is "ON" on VH1 -- where it has been chosen as a "Flava" pick on next week's "Top 20 Countdown," is in Power rotation on VH1 Soul, and is getting heavy play on MTV Jams, MTV Hits, and MTV U. "Lose Control" was also featured on Fuse's popular "Hip Hop Confidential," and the clip is now the channel's #6 most-played video.

Missy -- in association with MTV.com and MTV2.com -- is giving her fans an exclusive taste of "THE COOKBOOK." "The Leak on MTV.com" is offering an exclusive streaming preview of the album, running from June 28th until its July 5th street date at www.mtv.com/music/the_leak/. Meanwhile, "Lose Control" is the #1 most-streamed video on MTV.com. In addition, BET.com will be hosting an album listening party for "THE COOKBOOK" the week of release.

Missy has slated a series of appearances to herald the release on "THE COOKBOOK." She made a spectacular performance on the "BET Awards 05" show earlier this week. On July 5th, she'll pay a visit to BET's "106 & Park," followed the next day by a stop at MTV's "Total Request Live." She will also appear on MTV2's "Sucker Free Sunday" and BET's "Hosted Saturday."

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