SOURCE: Augme Technologies, Inc.

Augme Technologies, Inc.

March 31, 2011 08:30 ET

Mister Landscaper Leverages On-Pack Mobile Marketing Campaign and Engages Customers With Mobile How-To Videos and Social Integration

Augme AD LIFE™ Mobile Platform Central to Mister Landscaper's Marketing Initiative at Lowe's

NEW YORK, NY--(Marketwire - March 31, 2011) - Augme Technologies, Inc. (OTCBB: AUGT), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, today announced that it has partnered with Mister Landscaper, a leading distributor of drip irrigation systems, to launch an on-pack mobile customer service campaign. Mister Landscaper's Micro Sprinkler Beginner's Kit will feature an on-package QR code in Lowe's hardware stores, providing mobile how-to instructional videos and a step-by-step guide to assist customers with their Mister Landscaper product needs.

The campaign, which is currently on the floor at Lowe's throughout the Eastern United States, features on-pack QR codes (two-dimensional codes readable by smartphones) and SMS keyword, along with in-store tear sheets, displays, and shelf stickers to access the mobile web experience. Consumers can text the keyword "DRIP" to 30333 or scan one of the QR codes to access the user-friendly mobile site. Consumers without web-enabled mobile devices can also participate in the promotion by responding to the text message with their email address.

"Mister Landscaper is an innovator when it comes to QR codes being integrated directly into the packaging creative," said David Apple, Chief Marketing Officer of Augme Technologies, Inc. "Using Augme's AD LIFE™ mobile platform, we developed a way for customers to engage in store to promote purchase confidence and, after they've left the store, to help them install the product and drive interest in additional products. Mister Landscaper's mobile strategy helps them stand out in the store and adds true value to the customer experience away from it."

The mobile marketing campaign, powered by Augme Technologies, brings the Mister Landscaper Start Kit's instructions to life. Whether in the store or at home, consumers can opt-in to the product's mobile program via QR codes and SMS codes printed on the Starter Kit pack. The mobile homepage offers six different brand interactions, including video tutorials on four products (Starter Kit, Patio Kit, Vegetable Kit and Automatic Timer), step-by-step instructions for installation of the Starter Kit, and email opt-in to receive exciting offers and news. Users can also learn more about the company, obtain contact information and engage with Mister Landscapers' Facebook and Twitter pages.

Augme and Mister Landscaper started rolling out the campaign at select locations throughout Florida and the Southeast in early February. Early results show that over 70% of participants activated the mobile campaign by scanning QR codes versus using SMS to opt-in. Additionally, 42% of participants used the mobile manual page while 40% viewed the how-to video page. Impressively, over 82% of customers who viewed videos also watched videos on additional Mister Landscaper products, with the Patio Kit and Vegetable Kit being the most popular. Mister Landscaper has already started shipping Landscape and Shrub Kits with similar on-pack QR and SMS codes as part of a larger mobile marketing initiative to roll out this spring.

"We wanted to provide a helpful and convenient resource to our customers and Augme helped us do just that with this mobile campaign," said Susan S. Thayer, President of Mister Landscaper, Inc. "How cool that customers looking at our products can now see them in action on their mobile device. We believe this is going to be a valuable selling tool for our company. Augme's AD LIFE™ mobile platform not only enhances the Mister Landscaper experience, but also lets us build customer loyalty with a robust tracking and reporting system."

About Augme Technologies, Inc.

Augme Technologies, Inc. (OTCBB: AUGT) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme's AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs. Through the use of consumer response tags (CRTs) such as 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City. For more information, visit www.augme.com.

Augme Technologies, Inc.™, Augme™, AD LIFE™, AD SERVE™, BOOMBOX® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-10.

About Mister Landscaper, Inc.

Mister Landscaper, Inc. is partnered with Maxijet, Inc., a US manufacturer of quality, low volume irrigation products. The Thayer family, a fifth generation of Florida citrus growers, has pioneered this low-volume spray jet technology from 1972 to present day. In 1985 Susan Thayer followed in her father's footsteps by bringing to the company new inventions that helped the company expand their sales in the Ag, Nursery, and Commercial Landscape markets. After running Maxijet for several years with Dianne Halliday they decided to launch the retail division, Mister Landscaper, Inc., in 1991.

From the onset of the company, both Susan and Dianne have been motivated by the desire to give homeowners the ability to water their landscapes and gardens just like professional growers irrigate their nurseries and groves. Today the company has succeeded in its goals. Mister Landscaper and Maxijet are now nationwide and worldwide companies. And with the support of great employees and customers these companies continue to grow by leaps and bounds. For more information, visit www.mrlandscaper.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in our Form 10-K and other reports filed with the SEC. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Contact:
    For Augme Technologies, Inc.

    Investor Relations Contact:
    Stephanie Prince
    Jody Burfening
    Lippert/Heilshorn & Associates, Inc.
    (212) 838-3777
    sprince@lhai.com
    ir@augme.com

    Public Relations Contact:
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    DKC Public Relations
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