MIT Enterprise Forum of Cambridge Presents "From Social Insights to Social Business Innovation"

CAMBRIDGE, MA--(Marketwire - Sep 7, 2011) - On September 21, the MIT Enterprise Forum of Cambridge will present an Innovation Series event: "From Social Insights to Social Business Innovation," which will feature a panel of social media gurus that drive -- or work with -- global brands.

New and powerful business models are emerging based on social innovation, while the rapid growth and usage of social media has created a seismic shift that affects every aspect of our lives today. It has been predicted that today's social movement will have the same impact on society and business as Guttenberg had over 600 years ago. Social is making the "Global Village" possible, flattening the world and impacting not only business disciplines such as marketing, sales and customer service, but the very core of business itself.

Topics to be discussed will include the principals and evolution of social; how social is redefining market research, product/service development and innovation; winning models for business innovation; and changing business performance with systems that are reactive, responsive and agile.

Speakers for the event include:

• Marcus Nelson (http://twitter.com/marcusnelson), Director of Social Media for SalesForce.com
• Nathaniel Perez (http://twitter.com/perezable), global head of social experience at SapientNitro
• Francois Gossieaux (http://twitter.com/fgossieaux), president at Human 1.0 and co-author of The Hyper-Social Organization
• Ekaterina Walters (http://twitter.com/Ekaterina), social media strategist at Intel
• Betsy Aoki (http://twitter.com/BAoki), Senior Project Manager, Bing

Event Coordinator: Lora Kratchounova (http://twitter.com/ScratchMM) is the founder of Scratch Marketing + Media.

When:
Wednesday, September 21, 2011
5:30pm: Networking mixer & appetizers
6:15-8:00pm: Program
8:00-9:00pm: Networking reception in the R&D Pub

Where:
MIT Stata Center (Building 32), Kirsch Auditorium, 32 Vassar St., Cambridge, MA

Registration and information:
http://www.mitforumcambridge.org/events/innovation-series-event-from-social-insights-to-social-business-innovation/

Pricing:
Forum members: $25, Non-members: $45. Students from all universities are free with college ID. Pre-registration is encouraged.

About The MIT Enterprise Forum of Cambridge (http://www.mitforumcambridge.org/)
The MIT Enterprise Forum of Cambridge is one of the 27 worldwide chapters of the MIT Enterprise Forum, Inc. The MIT Enterprise Forum of Cambridge builds connections to technology entrepreneurs and to the communities in which they reside. The Forum produces over 70 seminars, panel discussions, case studies and networking events yearly.