SOURCE: Consumer Goods Technology

Consumer Goods Technology

October 06, 2014 14:51 ET

MIT Media Lab's David Rose to Keynote CGT's 2014 Consumer Goods Business & Technology Leadership Conference

Kellogg, Keurig Green Mountain, Kimberly-Clark, Tyson, Starbucks and More Gather in Orlando, Fla. to Explore "The Connected Company: Making Strategic Initiatives Work Across the Enterprise"

RANDOLPH, NJ--(Marketwired - Oct 6, 2014) - MIT Media Lab Instructor and Enchanted Objects Author David Rose will deliver the keynote address at the Consumer Goods Technology's (CGT) 2014 Consumer Goods Business & Technology Leadership Conference, October 21-24, 2014, at Disney's Grand Floridian Resort in Orlando, Fla.

David Rose is a renowned expert on The Internet of Things -- the concept where everyday items become "enchanted objects" that are able to anticipate our needs, talk with each other and make life simpler. He is an instructor and researcher at the MIT Media Lab, and the author of the preeminent book, Enchanted Objects: Design, Human Desire, and the Internet of Things.

"In the scrum of talking heads wrestling to gain control of the narrative behind the Internet of Things, Rose is an engaging, plain-spoken guide," wrote The New York Times of the of the serial entrepreneur, who is the CEO at Ditto Labs and founded Vitality, a company that reinvented medication packaging, and Ambient Devices, which embedded Internet information in objects such as lamps, mirrors and umbrellas.

Rose's opening keynote presentation, titled "The New Vanguard for Business: Connectivity, Design and The Internet of Things", will focus on how to get in on the ground floor of The Internet of Things, as he describes how products are poised to become services, and how we will be creating new user experiences, not new technology.

"We are very excited to have David Rose serve as our opening keynote speaker," said CGT Publisher Albert Guffanti. "We are truly at the frontier of a new, hyper-connected future, and MIT Media Lab's David Rose is our guide."

The 16th annual 2014 Consumer Goods Business & Technology Leadership Conference, produced by CGT, provides senior-level consumer goods executives with a thought-leadership forum to network with peers, share ideas and experiences, and learn about important industry trends under this year's event theme, "The Connected Company: Making Strategic Initiatives Work Across the Enterprise."

Rose leads a strong speaker lineup of industry thought leaders:

  • Kevin Hartley, Chief Innovation Officer, Green Mountain Coffee Roasters on breaking barriers with innovation
  • Clive Sirkin, Chief Marketing Officer, Kimberly-Clark Corporation offers a CMO perspective on the consumer goods industry
  • Yasso Frozen Greek Yogurt Co-Founders on acting like an SMB to blur the lines between departments
  • Starbucks on creating transparent connections between TPM and CRM
  • Gartner and Kellogg add real-world context to the findings of the 2014 Tech Trends Report
  • David McLain, CIO and Chief Purchasing Officer, Big Heart Pet Brands on moving your ERP into the Cloud
  • A closing keynote presentation on The 2020 Imperative, featuring executives from Conair, Tyson Foods and InnovationEdge

During the conference, attendees will also have the unique opportunity to join one of three exclusive industry share groups: CIO/CMO Collaboration, Downstream Data or Trade Promotions. Contact CGT Publisher Albert Guffanti (aguffanti@edgemmail.com) to join these private discussions (consumer goods executives only).

Register for 2014 Consumer Goods Business & Technology Leadership Conference: http://consumergoods.edgl.com/2014-business-technology-leadership-conference or contact Lacey Berdela at lberdela@edgellmail.com.

About Consumer Goods Technology
Consumer Goods Technology (CGT) sits at the intersection of business and technology in the global consumer goods community. As an integrated media brand, CGT helps more than 76,000 consumer goods industry influencers and decision makers across business and IT to improve business performance by delivering actionable insights, benchmark analysis and critical networking opportunities. Learn more about CGT at http://www.consumergoods.com.

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