SOURCE: MIT Sloan School of Management

MIT Sloan School of Management

February 23, 2011 07:30 ET

MIT Sloan Business in Gaming Conference to Spotlight the Business Side of the Video Game Industry With Speakers From Activision, Blizzard, Capcom, Irrational Games, and Harmonix

Submissions for Video Game Business Plan Competition Being Accepted Through March 7, 2011

CAMBRIDGE, MA--(Marketwire - February 23, 2011) - On Thursday, March 10, the Third Annual MIT Sloan Business in Gaming (MIT BiG) Conference will bring together video game industry professionals, local entrepreneurs, academics, and MBA students to address the challenges and opportunities facing the gaming industry including the future of social gaming.

Ken Levine, founder and creator of Irrational Games, will serve as a panelist on "Mass Effect 2: The New State of Gaming in Massachusetts." Levine is the creator of the 2008 Game of the Year, BioShock, and the highly anticipated BioShock Infinite.

Slated keynote speakers are Dr. Richard A. Bartle, professor of Computer Game Design at the University of Essex, UK, and Nike Davidson, design director at The Amazing Society. Bartle is best known for having co-written the first virtual world, MUD, and for his 1996 Player Types model, which has seen widespread adoption by the MMO industry. In 2010, he was the first recipient of the prestigious Game Developers Choice award of Online Game Legend. Davidson is a veteran MMO designer who has ventured into social gaming with Dungeons and Dragons: Tiny Adventures at Wizards of the Coast.

Along with Mass Effect, this year's panels will include:

  • Re-boot, Re-brand, Reach-Out: Marketing AAA Video Games
  • Monetizing Fun: Show Me the Money
  • Level Up: Have Social Games Overtaken Hardcore Games?
  • Mass Effect 2: The New State of Gaming in MA
  • Rhythm, Motion & Immersion: How Technology is Changing Gaming
  • The Games Entrepreneurs Play
  • Gaming On-the-Go 
  • Why So Serious, Games? 

Submissions for a business plan competition geared towards startup companies in the video game, interactive media and related industries are currently being accepted through March 7, 2011. A single winning entry will be eligible to receive up to $10,000 in free legal services from Foley Hoag LLP relating to their new venture.

"With so many creative minds gathered together in one place, The MIT Sloan Business in Gaming Conference provides an opportunity for candid discussions not offered anywhere else," says MIT Sloan BiG co-president David Bueno.

'Early Bird,' discounted tickets are available through the end of February 2011. For more information, sponsorship opportunities, and venue details, please visit:

For more information on the business plan competition, please visit:

About MIT Sloan BiG

MIT Sloan BiG was launched in 2009 by a group of MIT Sloan MBA students. Last year the conference expanded to include MBA students from Babson, Suffolk University, and Harvard Business School. The conference is organized each year by MBA students who have a passion for video games and are interested in learning about the business side of the industry.

Contact Information

  • For further information, contact:

    Paul Denning
    Director of Media Relations
    (617) 253-0576 office
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    Patricia Favreau
    Associate Director of Media Relations
    (617) 253-3492
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