SOURCE: MIT Sloan School of Management

MIT Sloan School of Management

January 17, 2011 07:30 ET

MIT Sloan Sports Analytics Conference Launches New Evolution of Sport Initiative to Spotlight Fans' 'Revolutionary' Ideas

Ten Finalists to Receive Complimentary Conference Tickets Valued at $400

CAMBRIDGE, MA--(Marketwire - January 17, 2011) - The MIT Sloan Sports Analytics Conference kicks off its fifth year on March 4 and 5, 2011 with the launch of Evolution of Sport (EOS), a new initiative that offers fans a forum to share ideas with the potential of changing the face of sport.

Participants are encouraged to submit a message, idea, or thought that could someday revolutionize some aspect of the sports industry. A panel of conference organizers will evaluate entries based on the innovation, practicality, and presentation of their idea.

Ten finalists will then work with the EOS team to turn their ideas into a 10- to 15-minute presentation that will be recorded live at this year's conference. All finalists will receive complimentary tickets for the two-day event valued at $400. 

Participants should submit their ideas and personal qualifications before midnight on Thursday, January 20, 2011 in an online entry form available at: Finalists will be notified on February 1, 2011, to provide time to prepare and polish their EOS address.

Bestselling author Malcolm Gladwell, a slated key note speaker at this year's conference, appeared in a 2004 video from the Technology Entertainment and Design Conference, which the EOS team recommends using as a template for developing and presenting innovative ideas. In it, the author of Blink, The Tipping Point, and Outliers gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness:

More than 1,000 participants attended last year's MIT Sloan Sports Analytics Conference held at the Boston Conference and Exhibition Center. This year's event will once again bring together a roster of speakers that will include NFL, MLB, and NBA owners, coaches, industry leaders, and the journalists that follow them. Slated speakers and panelists will include Mark Cuban, owner of the Dallas Mavericks; Jonathan Kraft, president of the Kraft Group; Daryl Morey, general manager of the Houston Rockets (and conference co-chair); Bill Simmons, ESPN columnist; Howie Roseman, general manager of the Philadelphia Eagles; and many more.

For more information or to register for the conference, please visit:

The 5th Annual MIT Sloan Analytics Conference is organized by the MIT Sloan Entertainment, Media & Sports Club, which was formed in 2001 as a student-run organization to fulfill the growing interest at the MBA program in the business of entertainment, media, and sports. For more information on the club, please visit:

42 Analytics was founded in 2009 with a mission to develop and disseminate the leading edge of sports business knowledge.

Contact Information

  • Contacts:
    Paul Denning
    Director of Media Relations
    (617) 253-0576
    Email Contact


    Patricia Favreau
    Assistant Director of Media Relations
    (617) 253-3492
    Email Contact