SOURCE: MIT Sloan School of Management

MIT Sloan School of Management

January 21, 2011 09:19 ET

MIT Sloan's Buck Weaver Marketing Award Honors comScore CEO

CAMBRIDGE, MA--(Marketwire - January 21, 2011) - Magid Abraham, Ph.D, co-founder and CEO of comScore, Inc., was honored yesterday with the Eighth Annual Buck Weaver Award for Marketing. Established by MIT Sloan School of Management in 2003 and sponsored by General Motors Corp., the award recognizes individuals who have made important contributions to the advancement of theory and practice in marketing science.

Glen Urban, dean emeritus and professor of Marketing at MIT Sloan, and Andy Norton, director of General Motors North America Portfolio Planning, presented the award to Abraham during a two-day symposium of the same name held at the MIT Faculty Club. Abraham's presentation was titled, "Enabling Marketing Science Applications through Large Scale Behavioral Data Collection and Automated Analytics."

Abraham has served as president, chief executive officer and as a director at comScore since September 1999. In 1995, Abraham founded Paragren Technologies, Inc., which specialized in delivering large scale Customer Relationship Marketing systems for strategic and target marketing, and served as its chief executive officer from 1995 to 1999. Prior to founding Paragren, Abraham held a number of senior leadership positions at Information Resources, Inc. including vice chairman and president/chief operating officer.

Abraham was the recipient of the AMA's 2009 Charles Coolidge Parlin Award and was inducted into the Entrepreneur Hall of Fame in 2008. He received the William F. O'Dell Award in 2000 from the American Marketing Association for an article that he co-authored in the Journal of Marketing Research, and, in 1996, was the recipient of the Paul Green Award. Abraham earned a Ph.D. in Operations Research and an M.B.A. from MIT Sloan School of Management. He also holds an engineering degree from the Ecole Polytechnique in France.

According to Urban, Abraham was selected from a pool of the very best academics and business leaders who have made fundamental contributions to marketing science. 

"Magid represents the best of innovation in marketing science in corporate America," said Urban. "His work on the use of UPC codes and browser panel research of Internet shopping and media behavior are major contributions to the field of operations research and market research in marketing. He has created real innovations that work in the market place and build new theory while improving the practice of marketing."

Henry Grady "Buck" Weaver was a pioneer in marketing research and market-based decision making in the 1930s. Working for GM, he was the first known director of marketing research who went on to pioneer formal consumer research on attitudes, opinions, styling preferences, and customer design feature priorities. His contributions to the field were noted by Time Magazine in the 1930s and then were recently uncovered by GM's Vince Barabba, now retired. Barabba and Urban developed the concept for the annual award, which is held in conjunction with an annual conference.

The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

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