SOURCE: MIT Sloan School of Management

MIT Sloan School of Management

September 01, 2011 07:30 ET

MIT Sloan's Inaugural Marketing Conference to Reveal the Future of Engaging the Digital Consumer

Facebook and Google+ Reps to Address the 'Marketing of One' Phenomenon

CAMBRIDGE, MA--(Marketwire - Sep 1, 2011) - Modern day marketers have embraced search engines, social networks, and online forums, leaving behind "one size fits all" campaigns in favor of those geared towards a "market of one." But while we have witnessed the effects of Web 2.0 on company-consumer relationships, what can we expect from Web 3.0, Web 4.0, or even Web 5.0? How will rapidly changing technology impact best practices? What will future advertising and product development look like? And where are the opportunities and untapped potential?

On September 10, 2011, MIT Sloan School of Management will debut its inaugural marketing conference, Click Marketing: Connecting with the Consumer in a Digital Age ( on its Cambridge campus at the MIT Media Lab. This one-day event will explore the ways in which companies are transcending traditional media marketing to understand, interact with, and engage the new digital consumer now and in the future.

"MIT Sloan is a leader in analytics, technology, and entrepreneurship, giving us a strong advantage when it comes to defining the future of marketing's best practices," says Moira Finicane, MBA Candidate 2012 and co-president of the MIT Sloan Marketing Club, which has emerged as one of the largest clubs at the business school.

Harrison Shih, a leader in product marketing at Google+, will join Brian Halligan, founder and CEO of HubSpot, and Paul Alexander, senior vice president of Communications at Liberty Mutual, as keynote speakers. Shih will also join Kevin Knight, a strategist for Facebook, on the Future of Marketing panel.

Also headlining this keynote Future of Marketing panel are Josh Bernoff, senior vice president of Idea Development at Forrester Research and co-author of Groundswell and Empowered; and Eric von Hippel, the T. Wilson Professor of Innovation Management and Professor of Engineering Systems at MIT Sloan School of Management and author of Democratizing Innovation.

Another "futurist," Sheryl Connelly, head of Global Consumer Trends and Futuring at Ford Motor Company, will join a panel of industry specialists titled, Consumer-initiated product development: They know what they what?

Other slated panels are Marketing Analytics 3.0 and Company Success Stories in a Rapidly Changing Mediascape. Industry professionals representing Amazon, Staples, TM Pepsi, CVS Caremark, and Sears Holdings Corporation, along with other growing technology-driven companies will be participating.

For more information and to register, please visit:

For over fifty years, the MIT Sloan School of Management, based in Cambridge, Massachusetts, has been one of the world's leading academic sources of innovation in management theory and practice. With students from more than 60 countries, it develops effective, innovative, and principled leaders who advance the global economy.

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