SOURCE: Mitchell International

Mitchell International

October 17, 2012 08:00 ET

Mitchell RepairCenter™ ToolStore Integrates With izmocars AddOnAuto to Provide Accessory Sales and Ordering System for Body Shops

Innovative Solution Allows Body Shops to Increase Customer Engagement, Drive More Accessories Sales and Improve Workflow

SAN DIEGO, CA--(Marketwire - Oct 17, 2012) - Mitchell today announced a new technology partnership with izmocars to provide body shops with better customer engagement, increased accessories sales and more streamlined workflows. The izmocars accessories sales solution, AddOnAuto (AOA), integrates into the RepairCenter™ ToolStore, allowing auto body repair shops to connect to it directly from RepairCenter.

"Integration of the AOA system into the Mitchell Repair Center is a major milestone in the world of Body Shops," said izmocars Vice President Sidney Haider. "It can increase body shop sales significantly by providing customers with the ability to enjoy 'virtually' adding hundreds of parts and accessories options customized to their vehicle -- and then turn that great virtual experience into a reality -- all while enabling increased streamlining of the shop's back end operations. Greater sales plus greater efficiency equal greater profits." 

The RepairCenter ToolStore is a dynamic market place that empowers body shops to connect with their mission critical collision repair trading partners and third party add-on tools in order to streamline workflows and run their businesses more profitably and efficiently. The addition of AOA to the ToolStore means that auto body shops now have greater opportunities to upsell customized accessories and parts. Add On auto offers customers a more engaging, self-directed experience where they can configure their exact vehicle with accessories, allowing them to see what their vehicle would look like with the desired additions. Other advantages include the capacity for shops to automatically calculate pricing, purchase any chosen parts and coordinate installation while the vehicle is being repaired.

"Being able to pursue additional parts revenue opportunities will resonate well with our shop customers and we are very pleased to be the first information provider to feature a virtual showroom experience through Add On Auto in RepairCenter," said Peter Lovasz, Senior Director of Mitchell Repair Solutions. 

RepairCenter is built on the strength of Mitchell's market-leading business management solutions, repair information content, and customer experience management functionality. RepairCenter's flexible design allows auto body shops to select the exact tools they need to create a customized Workspace. The RepairCenter ToolStore is like having every tool in the industry on hand for the collision repair workflow, whether it's for parts procurement, paint, rental, compliance, analytics or other key elements of the repair process.

To learn more about RepairCenter, visit, or to get additional information about building your own application in the ToolStore, contact Mitchell by email at or telephone at 1-800-238-9111.

About izmocars
izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult -- Sales Performance Coaching and AddOnAuto -- an In-Store Accessories Sales Solution. izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

About Mitchell
Mitchell empowers clients to achieve measurably better outcomes. Providing unparalleled breadth of technology, connectivity and information solutions to the Property & Casualty claims and Collision Repair industries, Mitchell is uniquely able to simplify and accelerate the claims management and collision repair processes.

As a leading provider of Property & Casualty claims technology solutions, Mitchell processes over 50 million transactions annually for over 300 insurance companies/claims payers and over 30,000 collision repair facilities throughout North America. Founded in 1946, Mitchell is headquartered in San Diego, California, and has 1,700 employees. The company is privately owned primarily by the Aurora Capital Group, a Los Angeles-based investment group. For more information about Mitchell, visit