Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada, Inc.

July 16, 2009 16:40 ET

Mitsubishi Cash Donations Total Almost $1,000,000 in "Right to Play Challenge"

Second year 2009 total of $496,000 exceeds 2008 donation of $480,000

MISSISSAUGA, ONTARIO--(Marketwire - July 16, 2009) -

Editors Note: A photo for this release will be available via Marketwire on the picture wire of The Canadian Press.

Mitsubishi Motor Sales of Canada Inc. (MMSCAN) has donated $496,000 cash directly to Right To Play, the international humanitarian organization. This sum is in addition to the $480,000 donated by MMSCAN almost exactly one year ago, bringing the total amount of cash donated by MMSCAN to Right To Play on behalf of the "Right To Play Challenge" to $976,000 to date.

The "Right To Play Challenge" is a three month long charitable promotion that is tied directly to the sale of new Mitsubishi vehicles. For the second year in a row MMSCAN committed to donating $100 per new vehicle delivered at retail during the months of April, May and June. This year's sales total for the three months was 4,960 units, up from the 2008 total of 4,797 units, despite the current economic conditions. This resulted in a cash donation of $496,000 for 2009.

"We are extremely pleased with the final results of the 2009 Right To Play Challenge" said Koji Soga, President and CEO of Mitsubishi Motor Sales of Canada Inc. "To donate $496,000 to our partner Right To Play is a tremendous achievement and a great deal of the credit has to go to our dedicated dealer body and the superb efforts of their hard working salespeople. At its core, the Right To Play Challenge is all about giving back to the community and the world, and everyone at MMSCAN strives to make this donation as large as possible."

"Right To Play is honoured to be the beneficiary of Mitsubishi's 2009 campaign to help improve the lives of children in the most disadvantaged areas of the world by giving the gift of sport and play. Mitsubishi Motor Sales of Canada's leadership, dedication, and generosity in our partnership is incredible." said Johann Koss, President and CEO of Right To Play. "On behalf of all of Right To Play, and especially the children in our programs, thank you for your support and believing in our vision to create a healthier and safer world through the power of sport and play."

Right To Play, the official sport charity of MMSCAN, is a well established international charity whose vision and mandate is to help create a healthier and safer world through the unifying power of sport and play. Operating in 23 countries and widely respected, Right To Play uses sport and play programs to improve health, build life skills, and foster peace for children and communities affected by war, poverty and disease. Over 600,000 children benefit from regular programming each and every week. Headquartered in Toronto, Ontario, with national offices in Canada, the Netherlands, Norway, Switzerland, the UK, UAE, and the USA, Right To Play is supported by an international team of top athletes from more than 40 different countries who generously donate their time to give back through sport. These caring athletes inspire children, are role models for healthy lifestyle choices and help raise awareness and funding for Right To Play projects.

"The success of the 2009 Car Drive for Right To Play is helping the world's most disadvantaged children lead happier and more productive lives. Congratulations to Mitsubishi Motors Sales of Canada and thank you for your belief in Right To Play's vision to create a healthier and safer world through the power of sport and play," said Jane Rumball, Right To Play Athlete Ambassador and 2008 Olympian.

Other Right To Play Athlete Ambassadors from Canada include Beckie Scott, Benoit Huot, Clara Hughes, Daniel Alfredsson, Emily Brydon, Hayley Wickenheiser, Joe Thornton, Jose Calderon, Melanie Turgeon, Perdita Felicien, Silken Laumann and many more. Further information on Right To Play is available at http://www.righttoplay.ca.

Mitsubishi Motor Sales of Canada, Inc. (MMSCAN) is the distributor of Mitsubishi passenger cars, sports cars and sport utility vehicles. These include Lancer, Lancer Ralliart, Lancer Evolution, Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor.

For further information:

Visit our password free media website: www.mitsubishi-motors-pr.ca.

Contact Information

  • Mitsubishi Motor Sales of Canada, Inc.
    Susan Elliott
    Manager, Corporate and Product Communications
    (905) 833-0826
    (905) 833-8301 (FAX)
    selliott@mmsa.com