SOURCE: Miva Merchant

Miva Merchant

May 22, 2012 14:23 ET

Miva Merchant Announces Tips to Avoid Shopping Cart Abandonment

E-Commerce Solutions Support Customers' Online Shopping Experience

SAN DIEGO, CA--(Marketwired - May 22, 2012) -  Miva Merchant, a leading supplier of e-commerce software and services, offers new tips to help online merchants complete more sales and avoid shopping cart abandonment. More than 75% of potential online sales are abandoned before they're completed, and the company hopes to teach online merchants how to preserve a higher percentage of online sales.

"Customers love online shopping," says Jesse Ness of Miva Merchant. "In order to make the most of the online shopping opportunity, however, merchants must make their sites as consumer-friendly as possible."

Jesse says that the checkout process leaves most merchants vulnerable to shopping cart abandonment. To avoid this, he says merchants should pay close attention to the check-out experience their shopping cart software is providing.

Security is a huge concern to customers, so using secure shopping cart software should be the merchant's top priority. By using services like Norton Secure, customers know that their shopping experiences are safe and secure.

The checkout process also must be easy and understandable. Jesse recommends including progress indicators to let the customer know where they are in the checkout process. Allowing customers to edit their orders rather than abandon them is also crucial. If a customer realizes that he has forgotten something, or wants to change a quantity of something already in the shopping cart, editing the order to fix these saves time and helps prevent the loss of a sale. A quick checkout process also helps customers who don't have time to create a personal account on the merchant's website.

Navigation is also important. Customers like to move around a website, so merchants should look for flexible shopping cart software that allows customers to continue shopping even after they've indicated they want to check out. This helps to prevent shopping cart abandonment.

About Miva Merchant
Miva Merchant, located in San Diego, CA is a leading supplier of complete, reliable, expandable and easy-to-use e-commerce software and services to small and medium-sized businesses. Miva Merchant shopping cart software is used by tens of thousands of online merchants and developers on an extensive network of hosting partners and business portals. For more information about Miva Merchant, please visit

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