February 20, 2007 11:23 ET

MIVA Small Business Goes Live With buySAFE Trust Solution

Starting Today, MIVA Merchants Can Improve Consumer Trust and Website Conversion Rates at No Cost

ARLINGTON, VA -- (MARKET WIRE) -- February 20, 2007 -- buySAFE, Inc. (, the leading trust and safety company for e-commerce transactions, today announced that the buySAFE Certified Merchant program is now available -- free of charge -- to online merchants using MIVA Merchant 5 software. Starting today, MIVA Small Business merchants can add buySAFE to their Websites, boosting consumer confidence and helping them compete with larger, more established brands. MIVA Small Business is a leading supplier of e-commerce software solutions to small and medium-sized businesses.

buySAFE certifies and monitors online merchants, identifying qualified merchants with the buySAFE Seal and using surety bonds to guarantee online transactions. The buySAFE Seal indicates to shoppers that the merchant is trustworthy, reliable and committed to delivering on the terms of the sale. By displaying the buySAFE Seal on their sites, MIVA merchants can lift their Website conversion rates, resulting in higher revenue.

"Today's launch gives thousands of MIVA Small Business merchants a simple yet powerful way to better compete online," said Jeff Grass, buySAFE CEO. "buySAFE is free for merchants, it takes only minutes to apply for, merchants get free reports that show the conversion lift the buySAFE Seal provides, and they actually earn money -- the Merchant Revenue Bonus -- every time one of their customers bonds a transaction. There is absolutely no reason for a MIVA Merchant 5 store not to use buySAFE."

"We are pleased to offer MIVA Small Business merchants a conversion solution as proven and powerful as buySAFE," said James Harrell, vice president and general manager of MIVA Small Business. "By incorporating the buySAFE trust solution directly into our software, we believe we're providing our customers with a tool that creates more confident shoppers, can improve site conversion rates, and helps them ensure their online success."

The buySAFE trust solution is being distributed as an add-on module streamed with the latest update of the MIVA Merchant 5 software. MIVA Small Business merchants that would like to add buySAFE to their sites must simply install and assign the module from their MIVA merchant administration panel to get started.

The buySAFE Seal is one of the strongest trust signals in ecommerce. To qualify for a buySAFE Seal, merchants must pass the rigorous buySAFE certification process, which ensures they are trustworthy, reliable and committed to delivering on the terms of the sale. Consumers that make a bonded purchase from a buySAFE Merchant receive a surety bond backed by Travelers®, ACE USA® and Liberty Mutual® that guarantees -- up to $25,000 -- that all terms and conditions of the sale will be met. The buySAFE Seal helps ensure that online shoppers will have a safe and worry-free shopping experience.

About buySAFE

buySAFE, Inc. helps to create a safe and stress-free online shopping environment. buySAFE qualifies merchants, identifies reputable online businesses with the buySAFE Seal, and uses surety bonds to provide broad protection for individual buyers from online transaction risks. buySAFE has issued more than 11 million surety bonds on individual online purchases. buySAFE also benefits online merchants by increasing trust and confidence of their shoppers, thereby increasing profit opportunities. There are currently more than one million items bonded with buySAFE that can be found at buySAFE is headquartered in Arlington, Virginia. More information can be found at

About MIVA Small Business Solutions, Inc.

MIVA Small Business facilitates e-commerce through its leading MIVA Merchant shopping cart software. MIVA Small Business is owned by MIVA, Inc. (NASDAQ: MIVA) which operates across North America and Europe.

Forward-looking Statements

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "will," "plan," "intend," "believe" or "expect" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2005, and the most recently filed quarterly report on Form 10-Q. MIVA undertakes no obligation to update the information contained herein.

Contact Information

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