SOURCE: Mixbook

January 18, 2011 07:00 ET

Mixbook Acquires Scrapblog

Acquisition Cements Mixbook's Leadership in the Online Digital Scrapbooking Market

SILICON VALLEY, CA--(Marketwire - January 18, 2011) - Mixbook (www.mixbook.com), a leader in personalized photo publishing, today announced that it has acquired Scrapblog (www.scrapblog.com), a leading online scrapbooking service. This acquisition cements Mixbook's leadership in the online digital scrapbooking market while enhancing its comprehensive product offerings for its more than five million combined customers. Terms of the deal are not disclosed.

"This acquisition solidifies Mixbook as the definitive source for online digital scrapbooking and personalized photo publishing," said Andrew Laffoon, CEO of Mixbook. "Digital scrapbooking has surged in popularity over the past few years, with the scrapbook industry reaching billions of dollars in annual sales. Scrapblog's users will now have access to an improved user experience via Mixbook's thousands of free designs, state-of-the-art software and industry-leading customer service."

Mixbook offers the world's first collaborative editor for building and sharing personalized photo books, cards and calendars. With the acquisition of Scrapblog, an award-winning online scrapbooking website that digitally recreates the traditions and style of scrapbook art to share or print, Mixbook will bring its combined user base an improved digital scrapbooking experience, access to new features and thousands of free creative elements, including backgrounds, borders, stickers, and more. 

"Scrapblog's award-winning online scrapbooking service is a great match for Mixbook's growing platform," said Carlos Garcia, founder of Scrapblog. "I am excited that our users will be in trusted hands given Mixbook's track-record of excellent service."

About Scrapblog

Scrapblog (www.scrapblog.com) is the leader in online digital scrapbooking. Founded in 2006 and backed by Steamboat Ventures and Longworth Venture Partners, Scrapblog has more than 2 million users and partnerships with leading photo sites including Photobucket as well as content partnerships with more than 30 leading content providers including Disney's D23, Me Too Mommy and House of Three.

About Mixbook

Mixbook (www.mixbook.com) is a leader in personalized photo publishing -- a $10 billion market which includes scrapbooking, yearbooks, photo books, cards and stationery. Since its inception in 2006, Mixbook has differentiated itself through its superior user experience, outstanding customer service, and high-quality printed products. More than 90% of Mixbook customers recommend the service to family and friends. Mixbook is a private company based in San Jose, California.

Contact Information

  • For more information, please contact:

    Eileen Conway
    Scout PR for Mixbook
    650.245.9015
    Email Contact