SOURCE: Mixpo

Mixpo

Mixpo

Mixpo

June 05, 2013 10:48 ET

Mixpo to Speak at IAB AfterFronts and MultiScreen Summit in New York City

Walter Harp to Share Insights Into How Hundreds of Industry Professionals at Agencies and Media Companies Are Assessing Multiscreen Challenges

SEATTLE, WA--(Marketwired - Jun 5, 2013) - The most advanced multiscreen solution, Mixpo, announced today that Vice President of Product and Marketing, Walter Harp, will be presenting in New York, NY at IAB AfterFronts on June 10 at the Crowne Plaza Hotel and on June 12 at the MultiScreen Summit at the Metropolitan Pavilion.

Mixpo is proud to be a VIP sponsor of the one-day conference, IAB AfterFronts: Cross-Screen Content and Consumers. The event is hot on the heels of the second annual Digital Content NewFronts -- and spotlights how content creators and brands reach and engage the untethered consumer. The show will address that video everywhere is a reality. Sight, sound, and motion -- regardless of place, space, technology, platform, or device -- create untold opportunities for brand advertising. Mixpo's Walter Harp will deliver the Fast Break I: Research session at 9:50am-10:00am on June 10 that will reveal the Mixpo Multiscreen Advertising Report. Harp will address that there are significant marketplace challenges around reaching consumers across multiple platforms, devices, and screens. He will present new research and real-world examples of how agencies, media companies and brands are optimizing the creation, deployment, and evaluation of campaigns in a multiscreen world.

In its third year, MultiScreen Summit will be also be held in New York City on June 11-12 and will equip attendees to understand how brands are connecting with consumers across multiple devices to drive a seamless content and commerce experience. Mixpo is thrilled to be a supporting sponsor and to have Walter Harp participate on the June 12 at 2:25pm panel, "How Mobile Technology is Changing Our Identity?" John Biggs, senior east coast editor of TechCrunch, will moderate the panel and additional panelists will include Dan Hodges, president of ChaCha. Harp will share his point of view on digital identity and digital adoption.

To register for IAB AfterFronts: Cross-Screen Content & Consumers, please visit: http://www.iab.net/events_training/2013/afterfronts/register.

To register for MultiScreen Summit, please visit: http://thescreensummit.com/Default.aspx?id=27dd6ee7-bd27-43c6-94ce-6ae12ceb9179.

If you are interested in setting up a meeting with Walter Harp while he is in New York, NY to speak with him at these conferences, please contact Hollis Guerra, hollis@blastpr.com.

About Mixpo
Mixpo provides the industry's best video advertising solutions and most responsive service. Our leading edge technology enables media companies and agencies to execute multiscreen video campaigns with speed and ease. We furnish Big Data insights including ad verification and campaign performance segmented by DMA, audience, and mobile device.

In 2013, Forbes named Mixpo one of America's Most Promising Companies. The IAB selected Mixpo as a winner of its Digital Video Rising Stars competition. Mixpo is headquartered in Seattle, with offices in New York, Boston, and Victoria BC.

Contact Information

  • Media Contact
    Hollis Guerra
    Blast PR on behalf of Mixpo
    Email Contact
    805.403.0705