October 22, 2009 09:00 ET

Mixx's New 'TweetMixx Channels' Offers Brands Opportunity to Harness Twitter, Consolidate Audience in One Place, and Effectively Leverage Voices of Their Fans

New Platform Provides Centralized Hub for Brands to Congregate Fans, Engage in Two-Way Dialogue With Audience, Share Relevant Links and More

MCLEAN, VA--(Marketwire - October 22, 2009) - From celebrities and bloggers, to news sites and restaurants-on-wheels, savvy entrepreneurs know that having a Twitter presence is now synonymous with success. Today, Mixx™ announced a tool for those trailblazers to efficiently and accurately consolidate the fractured traffic, track conversations about their brand, and share links with fans across Twitter and on the Web via its newest platform -- TweetMixx Channels.

Building upon TweetMixx, another recent application from Mixx designed around convenience, TweetMixx Channels offers a full service, plug-and-play solution for businesses to develop a social media hub around their brand and the key influencers in a specific category. Displayed on each branded TweetMixx Channel page is the brand's current Twitter feed, tweets and updates from fans -- whether or not they are currently a follower -- and links relevant to content about your brand, vertical or organization posted automatically.

"Through this unparalleled application, we're offering companies and the public a unique, one-stop destination site -- a virtual water cooler for sharing real-time data for your individual brand," said Chris McGill, CEO and founder of Mixx. "By using TweetMixx Channels for content-discovery, you are effectively engaging readers with the latest relevant information about your industry, which in turn positions you as an authority, and ultimately, drives traffic back to your content."

TweetMixx Channels is another breakthrough application that is based on the philosophy of Mixx's core site, offering personalized, streamlined access to meaningful content in one centralized location. TweetMixx Channels also allows for real-time internal tracking of a brand in one location through designated administrative tools. Additional features of TweetMixx Channels include:

--  Customizable main page featuring company artwork, along with a branded
    vanity URL;
--  the "Insiders" tab which fetches a list of Twitter users officially
    associated with your company - the experts who serve as your brand
--  unwrapped abbreviated links offered in a side-pane view, avoiding the
    need to navigate away from the main page;
--  a "Chatter" tab that uses a list of search terms to find both tweets
    and links that contain those terms;
--  a "Links" tab that displays the most up-to-date hyperlinks containing
    matches to the list of search terms; and
--  a widget to share and link to your current Web site, other social
    media sites, such as Facebook, MySpace, blogs and more.

Some initial TweetMixx Channels at launch include:

--  Discovery's "Deadliest Catch":
--  Fretbase Guitars:
--  Duke University Basketball:

To find out more about TweetMixx Channels and Mixx, please visit or

About Mixx

Based in McLean, Virginia, Mixx is a privately-held company dedicated to connecting users and publishers in an ever more crowded digital media environment. The Mixx ( customizable social media website empowers both users and publishers of mass market content with an unprecedented blend of user-recommended media, online social networking and comprehensive personalization tools built on a fundamentally different structure that allows publishers to drive highly qualified traffic to their sites while transforming their audiences into grassroots evangelists. Mixx users engage in an intuitive, threaded experience as a result of their participation in community activities around topics they define, and creation of their own interest-based start pages with customized content submission and delivery. For more information go to or send email to

Mixx is a trademark or registered trademark of Recommended Reading, Inc. in the United States and/or other countries.

Contact Information

  • For more information, contact:
    Katy Lachky
    Office: 314.982.8711
    E-mail: Email Contact