SOURCE: Monster Media

Monster Media

July 11, 2011 10:53 ET

MLB Fan Cave Debuts Foursquare Vending Experience

Monster Media Hits a Homerun With First Mobile Sampling Interaction

ORLANDO, FL--(Marketwire - Jul 11, 2011) - The legendary MLB Fan Cave on the corner of Broadway and East 4th Street in Manhattan has premiered a never-been-done-before digital out-of-home (OOH) storefront.

A first for OOH advertising, the customized Foursquare-linked smartphone vending experience dispenses official MLB baseballs upon user command. Pedestrians on the streets of NYC who encounter the experience can use their smartphones to check into "THE FRANCHISE on SHOWTIME" via Foursquare, notifying the intelligent storefront to release a baseball.

A few lucky participants will have the chance to receive autographed balls.

To make this possible, an all-star team was created to execute the first Foursquare vending experience ever executed in a storefront. The lineup includes: Showtime, OMD and Monster Media, leaders of digital out-of-home advertising.

The object of the innovative experience is to promote "THE FRANCHISE: A SEASON WITH THE SAN FRANCISCO GIANTS" that premiers on July 13. The new docu-series, presented by Showtime, follows the Giants day-by-day as they defend their 2010 World Series title in 2011.

"What makes these types of social media campaigns work is that they are incredibly engaging and users have never seen anything like it before," said Tim O'Brien, SVP of sales and marketing at Monster Media. "We have received extremely high interaction numbers and at this time over 400 baseballs have been vended."

The campaign launched on June 27 and will run through July 24.

Monster Media is a leading hybrid out-of-home media company with offices in Canada, U.K., South Africa, Denmark and corporate headquarters in Orlando, Florida, U.S.

About Monster Media:
Monster Media remains the innovator and leader in the out-of-home space, creating engaging campaigns that can be executed anywhere, at anytime. Their ability to deliver quality programs and customer service has allowed them to expand their presence across the globe with network opportunities including: storefront dominations, airports, malls, theaters, sport and entertainment venues and custom events. Since its inception in 2004, Monster Media has executed thousands of interactive ads globally and is currently working with clients such as: Monterey Bay Aquarium, Amway Artistry, Sheraton, BMO, Field Museum, Lunchables, JP Morgan Chase, to bring their messages to life. For more information on Monster Media, please go to: www.monstermedia.net.

Contact Information

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    Monster Media