SOURCE: Babener & Associates

May 07, 2013 20:08 ET Announces: 64th National MLM Conference; Analysis Article: Herbalife: What Short Sellers Missed on the Way to the Press Conference

The Next MLM Startup Conference Takes Place May 16 and 17, 2013 in Las Vegas

PORTLAND, OR--(Marketwired - May 07, 2013) - For more than 25 years, leading industry experts have educated the executives of starting and existing MLM, direct selling, network marketing, and party plan companies on how to structure their compensation plans, legalize their companies, recruit key employees and top-ranking distributors, develop business models, generate leads, fund their business, establish their website and technology platforms, better understand the direct selling industry, and so much more. View the conference flyer page at to learn more.

This is the original MLM Startup Conference -- responsible for launching many industry-leading companies -- perfected over the course of a quarter of a century to ensure the highest quality of information, the most knowledgeable experts and the most practical advice from practiced experts.

Over the course of two days, attendees will hear from more than a dozen industry experts who have served as "behind the scenes" advisors to many of the direct selling industry's leading companies. A full list of speakers and their biographies/credentials can be found at

In addition, the conference will discuss the recent analysis article on the role of "personal use" in pyramid and direct selling analysis: "Herbalife: What Short Sellers Missed on the Way to the Press Conference... The Personal Use Issue in Pyramid Analysis; Who is an Ultimate User?"  

The article is written by Conference Chair, and noted direct selling industry expert and legal authority, Jeffrey Babener. The article analyzes 20 years of FTC, SEC and Justice Department cases involving pyramiding, focusing on the key factors that have driven federal enforcement actions. It points out that short sellers of direct selling companies may have significantly missed the point in arguing that "significant personal use of products by distributors of direct selling companies" is a key legal failure of major direct selling companies.

For the full and detailed article "HERBALIFE: WHAT SHORT SELLERS MISSED ON THE WAY TO THE PRESS CONFERENCE... The Personal Use Issue in Pyramid Analysis Who is an Ultimate User?"

Each attendee will receive a FREE copy of the Starting and Running the Successful MLM Company Manual.

How do you find out more information?

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MLMlegal Releases New Film on MLM Startup Conference - Produced by

The MLM Startup Conference in Las Vegas

MLM Startup Conference - A Must for Executives of Startup and Existing MLM Companies

Contact Us: REGISTER TODAY! 503-226-6600 or 800-231-2162

About Attorney Jeffrey Babener: Conference Host and Chairman, Editor of, as well as the leading direct selling attorney in the United States -- With over 25 years of experience as a direct selling attorney, Jeffrey Babener has advised leading companies in the MLM/Direct Selling industry, ranging from Avon to Nikken, from Melaleuca to USANA, from NuSkin to Herbalife.... He's been cited in national publications such as Money, Inc.Atlantic MonthlyEntrepreneur magazine, Direct Selling News, Direct Sales JournalSuccess magazine, Money Maker's Monthly,, and many others. He's authored several books, including his most popular Network Marketing: What you should know. Mr. Babener has chaired more than 60 national conferences on direct selling.

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