SOURCE: MLS Data Management Solutions

November 13, 2007 11:30 ET

MLS and CognitiveDATA Announce Strategic Alliance

ARLINGTON, TX--(Marketwire - November 13, 2007) - MLS Data Management Solutions, a leader in marketing services and database management solutions, announced today that it has entered into a strategic alliance with CognitiveDATA, a leading provider of marketing response optimization technology.

MLS will incorporate IntelliDRESS® into its data management offerings immediately. IntelliDRESS® facilitates advanced consumer identification and data accuracy optimization that improve response rates and direct mail profitability at very attractive ROIs.

"Our team is extremely excited about our strategic alliance with CognitiveDATA," commented John Kirkland, President of MLS Data Management Solutions. "As a strategic partner to our clients, we are always looking for emerging technologies to help improve not only our services, but the client's response rates and ROI. IntelliDRESS® provides a tremendous advantage to our clients and fits seamlessly into our standard suite of services. This alliance continues to show our proactive approach to providing our clients a more sustained and scalable ROI for their marketing expenditures."

Rod Ford, CEO of CognitiveDATA, affirms, "MLS Data Management Solutions is providing actionable thought leadership by leveraging new technologies to increase direct marketing response for their clients. We are thrilled to have our response technology embedded into their solution."

About MLS Data Management Solutions

MLS Data Management Solutions is a privately held independent company focused on Database Marketing and Data Management Solutions. Our solutions and services provide clients with real world business benefits directly measurable in increased revenue and decreased costs. By bridging the technology gap, MLS is able to help clients improve the efficiency and reach of their sales and marketing efforts thereby positively contributing to more favorable ROI. For more information, contact MLS at (817) 804-6900 or visit

About CognitiveDATA

CognitiveDATA is a marketing technology company with over 300 clients. Founded in 2001, CognitiveDATA has created a new wave of Response Technology that is substantially lifting the marketing response rates for some of the most sophisticated direct marketers in the country. The privately held corporation is headquartered in Little Rock, Arkansas. For more information, contact CognitiveDATA at 866.243.7883 or visit

Contact Information

  • Contact:
    John Kirkland
    MLS Data Management Solutions
    (817) 804-6900
    Email Contact