SOURCE: Mobile Marketing Association

Mobile Marketing Association

September 11, 2015 09:00 ET

MMA Welcomes 37 New Members Including Global Brand Marketers, Advertising Agencies, Media Companies and Leading Technology Enablers

Industry Leaders Join the Marketing Transformation Movement Including Ford Motor Co, General Electric, Havas Media, National Public Media, General Mills and More

NEW YORK, NY--(Marketwired - Sep 11, 2015) - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today welcomed 37 new members across the marketing ecosystem, including global leaders in tech, media, automotive and consumer goods.

MMA's membership base continues to grow exponentially as companies from all segments of marketing and media step forward to lead the modern marketer movement. The MMA's expanding and unrivaled community of brands, agencies, media sellers and technology enablers develop programs and initiatives aimed at enabling greater success with mobile and addressing key opportunities around measurement and innovation. The MMA has over 800 members around the world working together to address the biggest opportunities and challenges for marketers and the mobile industry, fostering a robust global marketplace prepared to fully leverage the power of mobile.

MMA's new members represent a diverse selection of some of the largest and fastest growing national advertisers, according to Advertising Age. This selection of new members features some of the world's largest public companies, together representing over $1 trillion in combined market capitalization. AT&T, the second largest spender on advertising in the US, has also worked closely with the MMA's groundbreaking cross marketing effectiveness study (SMoX) -- see case study

"Once again, we welcome another impressive list of companies who demonstrate strong mobile leadership within their respective industries," said Greg Stuart, CEO at the MMA. "The MMA's recent cross-marketing effectiveness research further proves the impact of increased investment in mobile and delivers actionable insights for how to be effective in this transformational channel. These new members recognize the critical importance of staying on the cutting edge by empowering their teams to access resources, tools and education as well as actively participating in our collective learning journey. As always, the MMA team stands ready to help."

The new MMA members include:

Marketers
AT&T
Bank of America
Bloomberg L.P.
BP International
Cancer Treatment Centers of America
Citi
General Mills
Signet Jewelers
Ford Motor Co
General Electric
Intuit
The Travelers Companies

Media Sellers
Jun Group
National Public Media
MediaBrix
RetailMeNot

Agencies
3Q Digital
Billy
Havas Media
Publicis North America
VMBC

Technology Enablers
Adxcel LLC
AppsFlyer
Appster
iconectiv
Kahuna
Kik Interactive, Inc.
Marketo
Moat
Mobeam, Inc.
Mobile Action
Mobivity
Mocapay
Nativo
NinthDecimal
Silverpop, an IBM Company
Smith Micro Software Inc.

The MMA is more committed than ever to delivering increased and enhanced member value for each of our member constituents. The organization is focused on creating a robust mobile marketplace and on the idea that by helping marketers do mobile better, everyone wins. Benefits of membership include participation in committees, access to the latest research, educational resources, the most comprehensive mobile marketing case study library, the mobile marketing playbook, over 17 events worldwide, 50 webinars and access to experts in the industry.

For information on how to join the MMA click here.

About the Mobile Marketing Association (MMA)

The MMA is the world's leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA's mission are four core pillars; to cultivate inspiration by driving the innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for the marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocacy. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Mobile Marketing is broadly defined as including advertising, apps, messaging, mCommerce and CRM on all mobile devices including smartphones and tablets. Members include: American Express, AT&T, Colgate-Palmolive, Dunkin' Brands, Facebook, Ford Motor Company, Foursquare, Google, Group M, Hewlett Packard, Hilton Worldwide, iHeartMedia, Johnson & Johnson, Kellogg Co., MasterCard, McDonalds, Mondelez International, Inc. Pandora Media, Pinterest, Procter & Gamble, Razorfish, R/GA, Starcom Worldwide, The Coca-Cola Company, The Weather Company, Unilever, Visa, VEVO, Vodafone, Walmart, xAd and many more. The MMA's global headquarters are located in New York with regional operations in Europe/Middle East/Africa (EMEA), Latin American (LATAM) and Asia Pacific (APAC). For more information about the MMA please visit www.mmaglobal.com.

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