October 08, 2009 18:00 ET

MMA Works for All-Day Energy Spray™: UpLift's Sponsorship of MMA Successful on Regional Basis

ROY, UT--(Marketwire - October 8, 2009) - UpLift Nutrition, Inc. (www.upliftnutrition.com) (OTCBB: UPNT) announces expansion of marketing efforts and distribution of All-Day Energy Spray™. The company completed a successful 4-week test campaign during the month of September -- which included street marketing at college campuses, in retail stores and at sporting events and sponsorship of a regional MMA event.

UpLift has a new and ongoing contract with Crowell Advertising (www.crowelladv.com), an innovative full-service ad agency which headed up the on-site marketing efforts during the test campaign and created point-of-sale displays and advertising. Crowell is currently working on a marketing campaign that can be applied to the national and international distribution points UpLift is targeting for distribution.

One of the biggest contributors to the success of the test campaign, according to the company, was the sponsorship of "Weapon of Choice" (http://www.facebook.com/pages/WOC/124145876274), a regional MMA competition held in close proximity to stores selling All-Day Energy Spray™. WOC President, Ted Rich, is currently a regional distributor for All-Day Energy Spray.

UpLift Nutrition is in active discussions with Todd Shull, President of Oculus Capital, who represents several international MMA fighters. Shull has been instrumental in introducing MMA fighters to UpLift for potential sponsorship, including former Pride Fighter and UFC veteran Marcus Aurelio (http://www.sherdog.com/fighter/Marcus-Aurelio-4833) who is one of the original team members of the world famous American Top Team. Aurelio is working with UpLift Nutrition in developing a Brazilian distributorship for All-Day Energy Spray™. UpLift has also recently engaged a consultant to assure the company's products are acceptable under Canadian's standards. The consultant, George Simpson, is currently preparing documents related to UpLift's products meeting these requirements.

"We attribute our early success to two things," said UpLift Nutrition President Gary Lewis. "The first is our innovative on-site marketing efforts. The second is a quality product that works."

All-Day Energy Spray™ Resources:

--  Official Site: www.alldayenergyspray.com.
--  All-Day Energy Spray™'s blog: www.alldayenergyspray.com/blog
    

About UpLift Nutrition, Inc. (www.upliftnutrition.com):

UpLift Nutrition's mission is to utilize the latest and best science available to produce nutritional products. UpLift constantly strives to offer products that benefit all, while remaining mindful of protecting and preserving Mother Nature's finite resources.

To view all of UpLift's filings visit www.sec.gov, click on "Search for Company Filings" under the Filings & Forms heading, click on "Companies and Other Filers," and enter "Uplift Nutrition."

This press release contains forward-looking statements made pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. The Company assumes no obligation to update these statements to reflect actual results, changes in assumptions or other factors. Without limitation, these risks and uncertainties include the Company's dependence on its ability to market this, or any other product the Company may attempt now or in the future. Readers should review and consider the various disclosures made by the Company in its reports to its shareholders and the Securities and Exchange Commission.

These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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