MMIT Named New Niche Player in Gartner's 2015 Magic Quadrant for CRM Lead Management

BOSTON, MA--(Marketwired - Sep 8, 2015) -  MMIT, a leading provider of SaaS lead management, customer relationship management (CRM) and business intelligence, has been included in Gartner's Magic Quadrant for CRM Lead Management as a Niche Player for the first time. The company is one of 14 companies in the CRM market to be included in the report. Gartner's evaluation of MMIT's 2Lead platform is based on its ability to execute and on completeness of vision.

"CRM lead management matures amid strong user interest and a more complex vendor environment," noted Gartner Inc. in the Magic Quadrant for CRM Lead Management, by Chris Fletcher and Jason Daigler, August 4, 2015.

"The Magic Quadrant serves as a trusted resource for companies as they look for lead management vendors in a crowded marketplace. We strongly feel that our experience in the automotive market validates our capabilities as a vertically specialized plug & play service provider in the CRM lead management space. We're proud of our ability to get clients in automotive and related verticals up and running quickly on our infrastructure," said MMIT founder and CEO Wiebe Mokken.

MMIT offers everything that is necessary for CRM lead management, from the moment of data capture through cleansing, campaign execution and lead nurturing, distribution, tracking and reporting. Data enrichment through third party sources and MMIT lead scoring based on big data algorithms enhance responsiveness to customer requests, ensuring that potential customers can be contacted quickly, with relevant information.

The 2Lead platform enables all sales pipeline stakeholders to see when a lead was received, opened, contacted and closed. 2Lead provides support in 34 languages; delivery of real-time sales analytics, and the ability to actively monitor leads on an individual basis and the sales pipeline as a whole. The platform also offers preconfigured options for a number of key vertical markets such as automotive, motorcycles and heavy industry, accelerating implementation time.

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About MMIT

MMIT provides truly scalable customer relationship management tools that integrate and cleanse lead data from many sources to provide sales and marketing teams a holistic, real-time view of the sales pipeline. The company helps clients through the issues of differing names and address structures, diacritical characters and reference data in over 70 countries. The company's expertise lies not only in lead management, but also in data quality and logistics, user interface and Web services deployment, data analysis, and marketing and IT consulting. MMIT approaches CRM data with exacting precision and helps global clients like General Motors and AkzoNobel. More info: www.mmit.com.