Contact Information: CONTACT: Bobbie Volman MyMedicalRecords, Inc. (310) 476-7002, Ext. 2005 bvolman@mmrmail.com
MMR Information Systems Enters Into Five Year Marketing Partnership for More Than One Billion Consumer Impressions
Company to Utilize Opt-In Database to Help Grow Its Consumer Subscription Base
| Source: MMR Information Systems, Inc.
LOS ANGELES, CA--(Marketwire - September 22, 2009) - MMR Information Systems, Inc. (OTCBB : MMRF )
(the "Company"), which through its wholly-owned operating subsidiary,
MyMedicalRecords, Inc. ("MMR"), provides
consumer-controlled Personal Health Records ("PHRs")
(www.mymedicalrecords.com) and electronic safe deposit box storage
solutions (www.myesafedepositbox.com), announced today that it has entered
into a five year agreement (the "Agreement") to license an existing 80
million person direct marketing database of street addresses, cellular
phone numbers, e-mail addresses and other comprehensive data (the
"Database") with E-Mail Frequency, LLC (the "Licensor"). The Agreement
allows the Company to market, through the use of the Database, its
MyMedicalRecords Personal Health Record, MyEsafeDepositBox virtual vault,
and MMRPro document management system to physicians and their patients.
The Company will have access to a minimum of 20 million addresses per month
and have rights to use the Database for traditional direct mail marketing,
and e-mail and text mail marketing.
Under the terms of the Agreement, the Company, upon closing of the
Agreement, will pay $250,000 to the Licensor as a one-time license fee in
the form of restricted common stock plus a percentage of actual revenue
from conversions to MMR product offers. All mailings will be done in
accordance with all applicable regulations for postal compliant mail,
e-mail, text marketing or other similar outbound direct marketing programs.
Individuals who wish to unsubscribe from the list are immediately removed
and the Licensor regularly scrubs undeliverable addresses to keep the
Database current and accurate. Up to as many as five million new names are
appended to the Database monthly, ensuring that MMR will have access to new
prospects throughout the term of the Agreement. Under the terms of the
Agreement, the Licensor also agrees not to allow any company that competes
with MMR to utilize the Database list.
"This is a great marketing opportunity for the Company," said Robert H.
Lorsch, Chairman and CEO of MMR Information Systems, Inc. "We believe this
Agreement could potentially save us millions of dollars a year in direct
response marketing costs to access and mail to this large of a database,
particularly when you consider that we have the ability to select, test and
rollout programs to specific market segments that would be most likely to
respond to an offer for an MMR Personal Health Record, MyEsafeDepositBox or
the MMRPro system. The Agreement will also allow the Company to mail
segments of the list on behalf of MMR clients to support their marketing
and sales of the Company's products. Just as important, the Agreement is
structured so that MMR pays based only on actual revenue, which allows the
Company to ensure the best possible ROI on marketing costs."
The Database is segmented by numerous demographic characteristics such as
age, gender and income, including consumer and business addresses. The
Database is also segmented into more than 80 different market and
demographic segments. This segmentation will allow the Company to create
targeted marketing messages to different groups focusing on the different
benefits offered by the MMR products to that consumer or business segment.
For instance, the MyMedicalRecords PHR and MyEsafeDepositBox services are
available in both English and Spanish, and access to the Database is
expected to maximize MMR's efficiency in addressing this critical market
segment.
"We see Health IT as one of the most dynamic sectors in the marketplace.
Participating in the growth of the MyMedicalRecords service offerings
seemed to be a much more valuable opportunity for E-mail Frequency than
selling selects from the list to competitive healthcare companies," said
David Loftus, Managing Partner of E-mail Frequency.
About MMR Information Systems, Inc.
MMR Information Systems, Inc., through its wholly-owned operating
subsidiary, MyMedicalRecords, Inc. ("MMR"), provides secure and easy-to-use
online Personal Health Records ("PHRs") and electronic safe deposit box
storage solutions, serving consumers, healthcare professionals, employers,
insurance companies, unions and professional organizations and affinity
groups. MyMedicalRecords enables individuals and families to access their
medical records and other important documents, such as birth certificates,
passports, insurance policies and wills, anytime from anywhere using the
Internet. The MyMedicalRecords Personal Health Record is built on
proprietary, patent-pending technologies to allow documents, images and
voicemail messages to be transmitted and stored in the system using a
variety of methods, including fax, phone, or file upload without relying on
any specific electronic medical record platform to populate a user's
account. The Company's newest offering, MMRPro, is designed to give
physicians' offices an easy and cost-effective solution to digitizing
paper-based medical records and sharing them with patients. MMR is an
Independent Software Vendor Partner with Kodak to deliver an integrated
turnkey EMR solution for small to mid-size physician practices. MMR
clients include AFL-CIO, Alexian Brothers Hospital Network, Coverdell,
LegalZoom, MedicAlert, Midwest Research Institute, NRA, Qvisory, XN
Financial and others. MMR is also an integrated service provider on Google
Health. To learn more about MMR Information Systems, Inc. visit
www.mmrinformationsystems.com.
About E-Mail Frequency, LLC
E-mail Frequency, based in Los Angeles, California, develops direct
marketing campaigns that can be individually tailored to focus on a variety
of consumer profiles, including lifestyle, geographic segment, economic
status, and other distinguishing factors. Managing Partner David Loftus
has provided services to clients of all sizes, ranging from small-business
owners to Fortune 500 organizations. The company's database, compiled from
more than six years of strategic analysis, includes over 80 million
business and residential consumers from unique demographic sectors. Records
are used for traditional direct mail marketing, and e-mail and text mail
marketing in compliance with all applicable regulations for postal
compliant mail, e-mail, text marketing or other outbound direct marketing
programs. For further information about E-mail Frequency, contact
info@emailfrequency.com.
Forward-Looking Statements
Any statements contained in this press release that refer to future events
or other non-historical matters are forward-looking statements. These
statements relate to future events or our future financial performance. In
some cases, you can identify forward-looking statements by terminology such
as "should," "expects," "believes," "potential," or the negative of such
terms and other comparable terminology. MMR Information Systems, Inc.
disclaims any intent or obligation to update any forward-looking
statements. These forward-looking statements are based on MMR Information
Systems, Inc.'s reasonable expectations as of the date of this press
release and are subject to risks and uncertainties that could cause actual
results to differ materially from current expectations. The Agreement
remains subject to various risks and uncertainties related to changes in
MMR Information Systems, Inc.'s and E-Mail Frequency, LLC's business
prospects, results of operations or financial condition, and such other
risks and uncertainties as detailed from time to time in MMR Information
Systems, Inc.'s public filings with the U.S. Securities and Exchange
Commission.