LOS ANGELES, CA--(Marketwire - Jul 30, 2012) - MMRGlobal, Inc. (OTCBB: MMRF) ("MMR") today announced that the Company has ended the second quarter with significant momentum from Personal Health Record products and services sign-ups as a result of the launch of its Personal Touch Concierge Service and the success of its Rapid Revenue Program. Personal Touch is a new, enhanced service offering designed to simplify the process of setting up a MyMedicalRecords Personal Health Record (PHR). Subscribers to Personal Touch are provided with their own credentialed health professional who functions as a Personal Assistant authorized to collect and organize a subscriber's medical records and personal health information and populate them in a MyMedicalRecords account. The Rapid Revenue Program, announced in May this year, targets national pharmacy chains, mass merchandisers, visiting nurses, caregivers, patient advocates, hospitals and medical supply companies as sales channels for the Company's patented MyMedicalRecords PHR products and services.
Personal Touch (www.mmrpersonaltouch.com) is the first comprehensive offering of its kind and opens the door to providing other enhanced concierge medical services to consumers. It costs more than the standard MyMedicalRecords membership and requires a one year subscription, however, even with the additional cost, price does not appear to factor in as a deterrent to those wanting the service. Personal Touch will also be offered as an upsell to MMR's existing base of over 500,000 members who have access to the MyMedicalRecords service along with affinity users from membership organizations, including AIG/Chartis, in advance of national mandates requiring that consumers have access to and maintain a PHR going into effect in 2014.
Robert H. Lorsch, MMRGlobal Chairman and CEO, said, "People understand the importance of having access to their medical records, however, it's important to set up an account before a medical emergency or disaster occurs. With Personal Touch, we provide the professional expert to set up an account to make sure individuals and families are always prepared. Then, using the Company's patented technologies, it's easy for members to maintain their PHR by simply asking for a copy of their medical records each time they visit a healthcare professional."
In the first two weeks of marketing Personal Touch, the Company's landing pages were converting visitors at nearly 20% of which 5% are converting at significantly higher costs and margins. A recent campaign on the importance of PHRs by the Office of the National Coordinator for Health Information Technology underscores the importance of having a Personal Health Record in numerous stories like this one available at http://www.youtube.com/watch?v=msBYOYYeHPw&feature=em-share_video_user.
When a consumer signs up for Personal Touch, MMR obtains signed Authorization Forms that allow its credentialed health professionals to collect Personal Health Information for the subscriber and family members. The health professional contacts doctors and hospitals to collect the member's medical records and other personal health data as requested. Personal Touch is designed to meet the very specific needs of individuals and families who see multiple doctors across their continuum of care. In addition to access to a health professional, subscribers to MMR's Personal Touch service enjoy the same features and benefits that all subscribers of MyMedicalRecords can benefit from, including the system's proprietary Emergency Login available to first responders in an emergency. Personal Touch health professionals do not collect or have access to financial, insurance and other personal documents that can be stored in the MyEsafeDepositBox portion of a subscriber's MMR account.
About MMRGlobal, Inc.
MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc., provides secure and easy-to-use online Personal Health Records ("PHRs") and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, and professional organizations and affinity groups. The MyMedicalRecords PHR enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. MyMedicalRecords is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients in real time through an integrated patient portal. MMR is an Independent Software Vendor Partner with Kodak to deliver an integrated turnkey EMR solution for healthcare professionals. Through its merger with Favrille, Inc. in January 2009, the Company acquired intellectual property biotech assets that include anti-CD20 antibodies and data and samples from its FavId™/Specifid™ vaccine clinical trials for the treatment of B-Cell Non-Hodgkin's lymphoma. To learn more about MMRGlobal, Inc. visit www.mmrglobal.com. View demos and video tutorials of the Company's products and services at www.mmrtheater.com.
All statements in this press release that are not strictly historical in nature, including future performance, management's expectations, beliefs, intentions, estimates or projections, constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as "need," "possibility," "intend," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," and "continue," or the negative of these words. Factors that could cause or contribute to such differences include, but are not limited to, the risk the Company's products are not adopted or viewed favorably by the healthcare community and consumer retail market; business prospects, results of operations or financial condition, including variations in our quarterly operating results; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; timing and volume of sales and installations; length of sales cycles and the installation process; market acceptance of new product and service introductions including the Personal Touch service; implementation of new programs such as the Rapid Revenue Program; ability to establish and maintain strategic relationships; relationships with licensees; competitive product offerings and promotions; changes in government laws and regulations and future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; risks related to a security breach by third parties; litigation matters; risks associated with recruitment and retention of key personnel; maintaining, developing and defending our intellectual property rights; marketing and exploitation of our patent portfolio both in the U.S. and internationally; and such other risks and uncertainties as detailed from time to time in MMRGlobal, Inc.'s public filings with the U.S. Securities and Exchange Commission. The Company is providing this information as of the date of this release and, except as required by applicable law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.