SOURCE: MMRGlobal, Inc.

MMRGlobal, Inc.

June 27, 2011 08:35 ET

MMRGlobal Becoming Odds-On Favorite to Win Personal Health Records Race

LOS ANGELES, CA--(Marketwire - Jun 27, 2011) - MMRGlobal, Inc. (OTCBB: MMRF) today announced that following the impending closing of Google Health, MyMedicalRecords, the Company's consumer Personal Health Record (PHR), stands alone as the single easiest to access and use, secure, multilingual PHR with more than 700,000 members. MyMedicalRecords (, with an electronic safe deposit box inside, serves consumers, healthcare professionals, employers, insurance companies, financial institutions, professional organizations and affinity groups. Additionally, the Internet-based service is accessible to more doctors, hospitals, and healthcare professionals than any other Personal Health Record in the world regardless of the Electronic Medical Record (EMR) system being used on the other end.

Unlike Google Health or Microsoft® HealthVault™, a MyMedicalRecords PHR requires no special vendor programming, software or hardware. Further, MyMedicalRecords allows a user to receive medical records from any healthcare professional for up to 10 family members in one account. Through a MyMedicalRecords account, a physician can also send any patient medical record to any other healthcare professional anywhere in the world.

Robert H. Lorsch, MMRGlobal Chairman and CEO, said, "Because of the requirement that patients begin having access to Personal Health Records from physicians in 2014, The Office of the National Coordinator for Health Information Technology is focused on simplifying the physician and user experience. It will be very cumbersome for physicians and patients if patients are forced to have access to a different PHR from every treating physician they see in order to comply with meaningful use. MyMedicalRecords allows patients to combine all their personal medical records in one place, making it the first universal Personal Health Record in the market. As a result, the Company plans on being the first pure play standalone PHR to apply for certification under meaningful use this year."

While Google Health may not be the best course for Google, health IT and Electronic and Personal Health Records continue to push forward around the world. Lorsch continued, "We are building a worldwide network of numerous distribution channels for our products and services. We believe we will continue leading the race with worldwide patented technologies that offer healthcare professionals and consumers the only standardized connectivity with a unified Personal Health Record platform."

Many small to medium-size group practices are attempting to take advantage of the Obama Administration's $44,000, five-year incentive program and end up fighting a battle to save their practices during transition to the newer advanced systems. However, because of the lack of standardization in healthcare, it appears the only EMR success story is Kaiser Permanente's at a reported cost of more than four billion dollars. The problem comes when a Kaiser patient gets ill in a city where there is no Kaiser facility and the non-Kaiser treating physician is unable to access the patient's medical records.

An article appearing in the June 24th edition of the Los Angeles Times echos how hard it is for physicians to implement an Electronic Medical Records system in their office. It talks about a five-physician medical group that found an EMR installation so costly that the practice ended up on financial life support. The group installed a system from a vendor at a cost of $80,000 per doctor, or $400,000 in all. As if the capital outlay weren't enough, the practice now is contending with a smaller income because the doctors are struggling to adapt to new ways of treating patients. MMRGlobal in conjunction with a hardware platform built by Kodak called MMRPro ( offers entry level document management and imaging systems for as little as $600.00 per month.

The MMRPro system also comes with its own Stimulus Program for doctors that can pay a healthcare professional three times the government's stimulus without a requirement to take Medicare.

The Company makes it clear that its MyMedicalRecords product, unlike Google Health and other services such as Microsoft® HealthVault™, does not require users to do the work of laboriously entering records into an account. A subscriber simply provides their member "Lifeline" User ID consisting of a 10-digit number to any treating physician, who is then able to fax, speak or e-mail records and health information directly into the user's account. When records are received, the patient is alerted at up to three e-mail addresses so they, a family member or their doctor is immediately able to see the records in an account, or in an emergency, through MMR's patented emergency view portal.

"Ten years ago, we never would have thought that paying for a credit report to better manage our finances would be part of our life. Today, we are learning that having a Personal Health Record is equally essential to both our finances and our health. Unfortunately, most people realize too late the need to have immediate access to their medical records, usually after a disaster or emergency. That is why we continue to believe that maintaining a Personal Health Record is the responsible thing to do before a medical emergency or disaster," Lorsch added. (See video at

MyMedicalRecords uses the highest levels of encryption and security. When compared to any other Personal Health Record, MMR offers a proprietary Emergency Login for doctors and authorized individuals to view pre-selected personal health information. As such, potentially life-saving information can be quickly accessed in an emergency while all other documents in an account remain protected from view. MyMedicalRecords also includes global search, virtual safe deposit boxes with secondary passwords for other important documents such as copies of advance directives, insurance policies, even passports and rare photos, comprehensive customized file management systems, a drug database of more than 20,000 prescription and over-the-counter medications with a drug interaction tool that automatically checks for adverse interactions on the user's list of medications, doctor appointment reminders and Rx refill alerts, a family medical history and photo ID, complete patient control over who sees the information in their account, and the ability to support 10 family members including pets for as little as pennies per day.

About MMRGlobal, Inc.

MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. ("MMR") (, provides secure and easy-to-use online Personal Health Records ("PHRs") and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, and professional organizations and affinity groups. MyMedicalRecords enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. The MyMedicalRecords Personal Health Record is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients in real time through an integrated patient portal. MMR is an Independent Software Vendor Partner with Kodak to deliver an integrated turnkey EMR solution for healthcare professionals. MMR is also an integrated service provider on Google Health. Through its merger with Favrille, Inc. in January 2009, the Company acquired intellectual property biotech assets that include anti-CD20 antibodies and data and samples from its FavId™/Specifid™ vaccine clinical trials for the treatment of B-Cell Non-Hodgkin's lymphoma. To learn more about MMRGlobal, Inc. and its products, visit

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Statements in this press release that are not strictly historical in nature, including future performance, management's expectations, beliefs, intentions, estimates or projections, constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the Company's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. Some can be identified by the use of words (and their derivations) such as "need," "possibility," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," and "continue," or the negative of these words. Factors that could cause or contribute to such differences include, but are not limited to, the risk the Company's products are not adopted or viewed favorably by the healthcare community; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; product integration in physician practices and hospitals; timing and volume of sales and installations; length of sales cycles and the installation process; market acceptance of new product introductions; competitive offerings; ability to establish and maintain strategic relationships; ability to identify and integrate acquisitions; relationships with licensees; competitive product offerings and promotions; changes in government laws and regulations and future changes in tax legislation and initiatives in the healthcare industry; undetected errors in our products; possibility of interruption at our data centers; risks related to third party vendors; risks related to obtaining and integrating third-party licensed technology; acceptance of the Company's marketing and promotional campaigns; risks related to a security breach by third parties; maintaining, developing and defending our intellectual property rights including those pertaining to our biotechnology assets; risks associated with recruitment and retention of key personnel; uncertainties associated with doing business internationally across borders and territories; and additional risks discussed in the Company's filings with the Securities and Exchange Commission. Additionally, we are a developing early-stage company and many variables can affect revenues and/or projections, including factors out of our control. The Company is providing this information as of the date of this release and, except as required by law, does not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise.

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