SOURCE: MMRGlobal, Inc.

MMRGlobal, Inc.

February 21, 2012 08:35 ET

MMRGlobal Brings Retail Prepaid Personal Health Record Card to Healthcare Professionals

LAS VEGAS, NV--(Marketwire - Feb 21, 2012) - MMRGlobal, Inc. (OTCBB: MMRF) ("MMR"), a leading provider of Personal Health Records (PHRs) and electronic document management and imaging systems for healthcare professionals, will begin offering personalized Prepaid Personal Health Record cards for physicians and hospitals. The Company made the announcement at the annual Healthcare Information and Management Systems Society Conference (HIMSS12) in Las Vegas, where MMRGlobal will be demonstrating its patented health IT products and services including its MyMedicalRecords PHR in Booth #2062 today through February 23 at the Venetian Sands Expo Center. Instead of leaving the doctor's office with an appointment reminder card, healthcare professionals can now hand out a Personal Health Record access card which gives their patients the ability to create and manage a comprehensive online Personal Health Record. The system also includes a document management system, a MyEsafeDepositBox, the ability to send records by outbound fax, prescription drug database and the ability to generate appointment and prescription reminders. Additionally, the cards can be custom designed so that hospitals and medical offices can use them as a cost-effective incentive to patients and outpatients to better manage their health and reinforce where they receive their care.

The prepaid PHR card is actually a physician's business card with a purpose. By placing access to a full-featured PHR at the point of care, the cards call attention to the importance of having a Personal Health Record which can improve care, reduce costs and even make the difference in saving a patient's life. The government is spending billions of dollars on incentives to doctors and hospitals implementing health IT systems and has only more recently been launching campaigns directed at creating awareness of the value of Personal Health Records aimed at consumers. The prepaid card is something familiar to patients; it means value and represents the opportunity to place something in their hand as a conduit to building a PHR. The cards also reinforce government initiatives engaging patients to be more aware of what is going on with their health and their family's health and ultimately reducing medical costs by eliminating duplicate testing.

"Healthcare professionals are not known for their marketing yet marketing is of vital importance to any healthcare organization. Our concept converts a doctor's business card to a potentially lifesaving PHR that educates users and generates revenue through our built-in Stimulus Program while reducing costs of responding to patient requests for medical records," said Robert H. Lorsch, Chairman and CEO of MMRGlobal. "We also plan on making this program available to drug companies, labs and other healthcare organizations marketing to doctors. This way the suppliers provide a service to the physicians and their patients that can potentially saves lives."

The MyMedicalRecords Personal Health Record is an easy and secure way for patients to store, retrieve and share medical records from all their doctors and maintain other important documents, such as insurance policies and powers-of-attorney, in one secure, central location. Built on proprietary, patented technologies, every MyMedicalRecords account includes a personal "Lifeline" telephone number that can be used by all of one's doctors and healthcare providers to fax in medical records, which are then automatically viewable in the user's password-protected online account. The Lifeline number can also be used for outbound faxing at no additional charge and for recording and storing voice messages. Users can also upload and download documents and medical images directly from their computer. Each MyMedicalRecords account features a separate Emergency Login for medical personnel to access potentially lifesaving information while protecting all other data in an user's account from view. Each account covers a family of up to 10 members and is bilingual in English and Spanish, with additional languages being added.

Patients who receive a Prepaid Personal Health Record card get to use the service free for the medical records from the originating physician who provided it. If the patient wants to use the account for multiple providers they will have the opportunity to upgrade their account for a low monthly cost of which 25% will be paid to the originating physician through the MMR Stimulus Program ( "This is a breakthrough in healthcare marketing. The Company plans on working with doctors and hospitals directly as well as through all aspects of supply and pharmaceutical sampling to a medical office," added Lorsch.

Last month, the Company announced Prepaid Personal Health Record cards for retailers including pharmacies, hospital gift shops, health supply stores and mass merchandisers. Later this year, MMR plans to introduce its branded, personalized prepaid PHR cards in thousands of pharmacies and pharmacy windows in supermarkets throughout the U.S.

About MMRGlobal, Inc.

MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. ("MMR"), provides secure and easy-to-use online Personal Health Records ("PHRs") and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, and professional organizations and affinity groups. The MyMedicalRecords PHR enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. MyMedicalRecords is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. The Company's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients in real time through an integrated patient portal. MMR is an Independent Software Vendor Partner with Kodak to deliver an integrated turnkey EMR solution for healthcare professionals. Through its merger with Favrille, Inc. in January 2009, the Company acquired intellectual property biotech assets that include anti-CD20 antibodies and data and samples from its FavId®/Specifid™ vaccine clinical trials for the treatment of B-Cell Non-Hodgkin's lymphoma. To learn more about MMRGlobal, Inc. and its products, visit

Forward-Looking Statements

Any statements contained in this press release that refer to future events or other non-historical matters are forward-looking statements, and some can be identified by the use of words (and their derivations) such as "need," "possibility," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," and "continue." MMRGlobal, Inc. disclaims any intent or obligation to revise or update any forward-looking statements. These forward-looking statements are based on MMRGlobal, Inc.'s reasonable expectations as of the date of this press release and are subject to risks and uncertainties that could cause actual results to differ materially from current expectations. The information discussed in this release is subject to various risks and uncertainties related to MMRGlobal, Inc.'s business prospects, results of operations or financial condition; the risk the Company's products are not adopted or viewed favorably by the healthcare community and consumer retail market; marketing promotions and campaigns; rollout of the prepaid personal health record cards; risks related to the current uncertainty and instability in financial and lending markets, including global economic uncertainties; product integration in physician practices and hospitals; timing and volume of sales and installations; length of sales cycles and the installation process; programs and initiatives including the MMR Stimulus Program; ability to establish and maintain strategic relationships; competitive product offerings and promotions; maintaining, developing and defending our intellectual property rights; marketing and exploitation of our patent portfolio; government laws and regulations and future changes in tax legislation and initiatives in the healthcare industry; and such other risks and uncertainties as detailed from time to time in MMRGlobal, Inc.'s public filings with the U.S. Securities and Exchange Commission.

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