SOURCE: MMRGlobal, Inc.

MMRGlobal, Inc.

December 08, 2010 13:01 ET

MMRGlobal's "Invest in Your Family's Health and Financial Future" Campaign Serves More Than 13.4 Million Targeted Impressions to Users and to Investors

Company Helps Bring Santa Claus to Town

LOS ANGELES, CA--(Marketwire - December 8, 2010) - MMRGlobal, Inc. (OTCBB: MMRF) ("MMR") today announced that its global online media campaign, "Invest in Your Family's Health and Financial Future," has reached more than 13 million targeted online viewers worldwide in its first week. Launched on Facebook last week and soon to expand to Google Ads, the campaign features 11 different ads designed to drive traffic to landing pages such as http://mymedicalrecordsonline.com/invest/ while educating consumers on the value of having a MyMedicalRecords Personal Health Record (PHR) or MyEsafeDepositBox online storage account. 

The campaign's ads are targeted to individuals, corporations and affinity group members. The campaign is also designed to educate investors by combining messaging on Personal Health Records with how investors can learn about MMRGlobal and the opportunity to invest in Health Information Technology. The campaign is constantly rotated and continues to be directed to millions of additional targeted online media subscribers daily.

"The idea behind our newest campaign is to educate individuals and investors on why they need MMRGlobal's products and services while telling them about the Company," said Robert H. Lorsch, Chairman and CEO of MMRGlobal. "We regard this as a unique opportunity to educate customers and future shareholders who may have interest in both our products and the emerging growth investor segment of Health IT around the world. MMR provides technologies to help enable individuals, physicians, small hospital groups and alternative care facilities move into the electronic age by converting their plain paper medical records and other important files into electronic files, known as EHRs and Personal Health Records, while potentially earning both government and MMR stimulus funds for healthcare professionals."

The media campaign features Company television personalities Kira Reed, MMRGlobal spokesperson, and Mark Weiler, of NBC's "The Event," on the benefits of having a MyMedicalRecords or MyEsafeDepositBox account and how each can be part of one's health and financial future. In videos incorporated into MMRGlobal's landing and home pages, the Company demonstrates in detail the advantages of having a Personal Health Record or virtual vault which support the medical records and important documents of up to 10 family members, including pets.

Additionally, MMRGlobal will help bring Santa Claus to Town through its advertising sponsorship of the nationally broadcast and syndicated Hollywood Christmas Day Parade. Featuring Grand Marshall Larry King, the telecast can be seen throughout the United States starting December 10th and will be targeted to eighty percent of U.S. television households. A complete broadcast schedule is available at http://www.thehollywoodchristmasparade.com/television/2010-tv-broadcast-schedule.html.

While Larry King and Santa are in the parade, Lorsch will begin another parade kicking off an MMRGlobal Investor road show in New York on December 14th. Similar presentations are in the planning stages for Boston, Philadelphia, Washington, Miami, Dallas, Chicago, San Francisco, and Los Angeles in the early part of next year. While in New York, Lorsch will also visit Chartis regarding the Company's rollout of its domestic sales campaign at www.chartisinsurance.com/mmr and will spend a day in meetings in Basking Ridge, New Jersey.

About MMRGlobal, Inc.

MMRGlobal, Inc., through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. (MMR), provides secure and easy-to-use online Personal Health Records (PHRs) and electronic safe deposit box storage solutions, serving consumers, healthcare professionals, employers, insurance companies, financial institutions, and professional organizations and affinity groups. MyMedicalRecords enables individuals and families to access their medical records and other important documents, such as birth certificates, passports, insurance policies and wills, anytime from anywhere using the Internet. The MyMedicalRecords Personal Health Record is built on proprietary, patented technologies to allow documents, images and voicemail messages to be transmitted and stored in the system using a variety of methods, including fax, phone, or file upload without relying on any specific electronic medical record platform to populate a user's account. MMRGlobal's professional offering, MMRPro, is designed to give physicians' offices an easy and cost-effective solution to digitizing paper-based medical records and sharing them with patients in real time through an integrated patient portal. MMR is an Independent Software Vendor Partner with Kodak to deliver an integrated turnkey EMR solution for healthcare professionals. MMR is also an integrated service provider on Google Health. To learn more about MMRGlobal, Inc. and its products, visit www.mmrglobal.com.

Forward-Looking Statements

Any statements contained in this press release that refer to future events or other non-historical matters are forward-looking statements, and some can be identified by the use of words (and their derivations) such as "need," "possibility," "offer," "development," "if," "negotiate," "when," "begun," "believe," "achieve," "will," "estimate," "expect," "maintain," "plan," "help" and "continue," or the negative of such terms and other comparable terminology. MMRGlobal, Inc. disclaims any intent or obligation to revise or update any forward-looking statements. These forward-looking statements are based on MMRGlobal, Inc.'s reasonable expectations as of the date of this press release and are subject to risks and uncertainties that could cause actual results to differ materially from current expectations. The information discussed in this release is subject to various risks and uncertainties related but not limited to changes in MMRGlobal, Inc.'s business prospects, its results of operations or financial condition, government regulation and changes in healthcare initiatives, acceptance and results of its advertising campaigns and media promotions, relationships with strategic partners, and such other risks and uncertainties as detailed from time to time in MMRGlobal, Inc.'s public filings with the U.S. Securities and Exchange Commission.  

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