SOURCE: Mobclix

Mobclix

October 26, 2009 05:00 ET

Mobclix Shatters Barrier Between Online and Mobile Advertising

Advertising.com and Traffic Marketplace Partnerships Pave Way for Consolidated Digital Media Buys

PALO ALTO, CA--(Marketwire - October 26, 2009) - In a move to bridge the gap between online and mobile advertising, Mobclix (www.mobclix.com) today announced its strategic partnerships with Advertising.com and Traffic Marketplace, enabling these two leading online advertising networks to provide direct access to mobile audiences. Through this approach -- lead by Mobclix -- the mobile industry is breaking new ground by creating more competition in the marketplace, resulting in higher eCPMs for developers. By introducing more premium ad campaigns, Mobclix further solidifies its status as the industry's largest mobile ad exchange network.

"For the first time, online ad networks have instant access to mobile inventory and can provide a one-stop shop for digital media buys. In creating a simple and seamless solution, we hope to encourage more advertisers and agencies to make mobile an integral part of their campaigns," says Krishna Subramanian, Mobclix co-founder. "Opening up the Mobclix marketplace to online ad networks is just another part of our commitment to help developers earn top ad dollars for their apps."

KEY BENEFITS FOR DEVELOPERS:

  • Higher eCPMs -- By introducing more advertisers to the marketplace, the bidding prices for existing mobile inventory will increase, which allows developers to further maximize their revenues.
  • More Diversity -- Working with leading online ad networks allows Mobclix to serve more premium ad campaigns from well-known consumer brands.


KEY BENEFITS FOR ADVERTISERS

  • Seamless Buying Process -- Creates a streamlined one-stop shop for digital media that allows advertisers to buy both online and mobile ad inventory from one vendor.
  • Seamless Reporting -- Consolidates the return on investment metrics from multiple campaigns into a single report that advertisers can use to quickly gauge their audience reach and conversion rates.
  • Instant Mobile Reach -- Allows online advertisers to immediately expand the reach of their campaigns from the Web to mobile audiences.

"The mobile channel presents tremendous potential for our existing and future clients -- though many have put it off simply because of the added layer involved in purchasing," said Jim Waltz, President, Traffic Marketplace. "By teaming up with Mobclix to offer this inventory to our clients, we're removing the added barrier that has been a deterrent to the growth of mobile advertising until now."

Availability
Mobclix's mobile ad inventory is currently available via Advertising.com and Traffic Marketplace. Advertisers and agencies interested in mobile media buys for their upcoming advertising campaigns should contact their respective account managers or check out www.mobclix.com for more information.

ABOUT MOBCLIX
Mobclix (www.mobclix.com) is the industry's largest targeted mobile ad exchange -- the first open marketplace for mobile developers, advertisers, ad networks and agencies. The Mobclix ad exchange provides complete transparency and visibility for developers to manage their ad inventory and maximize revenue and for advertisers to increase campaign performance. Mobclix is a privately held company headquartered in Palo Alto, Calif. The company was founded in September 2008 and has since been named an AlwaysOn 250 winner and won the ad:tech Limelight award.

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