SOURCE: Mobify

Mobify

March 14, 2016 14:42 ET

Mobify Adds Desktop Push Notifications for Firefox to Mobile Customer Engagement Platform

Retailers Can Push Highly Relevant Messages Direct to Browsers With 60+% Total Potential Reach Across Desktop and Mobile

VANCOUVER, BC--(Marketwired - Mar 14, 2016) - Retailers looking to reach customers with timely, personalized messages delivered right to their browsers now have a new communication channel with Mobify's Web Engagement Messaging push notification service for Firefox desktop users, available today.

Firefox recently announced support for push notifications in Firefox 44, and Mobify has quickly responded with its Firefox implementation, enabling retailers to deliver content to customers without an app -- even when they don't have the web site loaded. With Mobify's new web push notifications for Firefox browsers and its recently delivered support for Safari desktop and Google Chrome for Android and desktop, Mobify now enables marketers to reach 60+% of all users via a new channel where retailers are already experiencing 20% open rates, nearly four times that of email.

The new push notifications service for Firefox is part of Mobify's Mobile Customer Engagement Platform, retail's most complete platform integrating mobile web, apps, and a location marketing suite, as well as web and app messaging. These capabilities allow marketers to optimize smart content for the shopper and facilitate, in one place, all of a retailer's real-time interactions with customers.

"Web push messages offer a great new channel for marketers who want to reach all of their customers on the web with highly relevant and contextually compelling messages," said Mobify CEO Igor Faletski. "We're pleased to announce support for Firefox browsers. Now these users can opt in to continue to receive messages from selected sites, even when tabs are closed."

Mobify Web Engagement Messaging can be quickly added to a retail website template -- with no additional software or plug-ins required and no integration work necessary. This means push messaging can be easily layered onto existing technology stacks, providing high impact marketing with low technical overhead. Push notifications begin right on the desktop immediately after opt-in and can be sent anytime, even if the browser is closed. Mobify uniquely offers a double opt-in approach. This increases customer agreement to receive web push messages directly to their browser on both desktop and mobile.

For pricing information, contact contact@mobify.com. To learn more best practices, download our guide on the latest Push Notification Best Practices.

About Mobify

Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify's mobile customer engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes. Innovative companies around the world have chosen Mobify, including Ann Taylor, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Tommy Bahama and Beyond the Rack. Learn more at www.mobify.com or follow us on Twitter @mobify.

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