SOURCE: Mobify

Mobify

March 22, 2016 08:00 ET

Mobify and Astound Partner to Deliver Mobile Customer Engagement to Retailers and Brands Worldwide

VANCOUVER, BC and SAN FRANCISCO, CA--(Marketwired - Mar 22, 2016) -  Mobify and Astound Commerce today announced a partnership aimed at helping retailers and brands worldwide leverage the mobile channel with the latest technologies for mobile customer engagement.

Astound Commerce, one of the world's largest cross-platform eCommerce providers with more than 600 professionals globally, will provide strategy, technologies, and interactive marketing services for the Mobify Customer Engagement Platform. Mobify's is the first integrated platform that combines the latest technologies for mobile web and native applications, push messaging, location-based marketing, and more to facilitate, in one place, all of a retailer's real-time interactions with its mobile customers. 

See Mobify and Astound Commerce at the upcoming Demandware XChange Conference April 4-6, 2016, in Hollywood, Fla., and at the Magento Imagine Conference April 11-13 in Las Vegas.

With the number of smartphone users predicted to hit $5.9B in less than five years1 and more than 50% of e-commerce traffic now driven by mobile,2 retailers and other businesses want to engage with customers and inspire loyalty in the moment, across all physical, online and mobile touchpoints. Mobify provides the infrastructure required to solve the engagement challenge in the most complete, mobile-first way.

"Nearly every enterprise from the world's premier brands and retailers to ebusinesses of all sizes is looking for the best way to support mobile customer experiences and keep pace with a mobile technology landscape that is changing at lightning speed," said Igor Gorin, CEO of Astound Commerce. "Mobify, with its mobile-first customer engagement platform, partnerships with mobile leaders, and a growing market presence with customers, is the ideal partner to form the foundation of our mobile retail solution."

With expertise in leading edge platforms including Demandware, Magento and IBM WebSphere, Astound Commerce develops custom global ecommerce strategies serving many of the world's premier brands and retailers, including Adidas, Bally, Belstaff, Jimmy Choo, L'Oreal, and Under Armour.

Mobify, a leader in the Forrester Wave™: Mobile Commerce and Engagement Platforms Q1 2016 report, enables a wide range of mobile customer engagement capabilities. Marketers can, for example:

  • send a timely, personal push message based on what shopper has viewed on web or app. Present promotions on web, app or push notification or send to a wallet when a customer is in or near a store

  • Track consumer's behavior across web, apps, and location, and customize messages based on this information. Discover when consumers buy online while in-store, or were browsing online and went to the store to buy.

According to Mobify CEO Igor Faletski, "Astound has a long history of selecting technology platforms that are purpose-built for the most important ecommerce opportunities facing retail and then delivering the very best custom development and services integration. We're very pleased to be working together to help customers as they restructure around mobile first and omninchannel to reach more customers in ways they never have before."

About Astound Commerce

Astound Commerce is an award-winning global digital commerce provider. We combine strategy, technology and interactive marketing services for many of the world's favorite brands and retailers. With a broad set of technology, digital and e-business solutions, we can power every aspect of your online business, and integrate across all marketing channels.

We work with the world's leading technology providers to make sure your brand reaches its full potential in the digital space. We deliver enterprise-class digital commerce solutions on the industry leading platforms: Demandware, IBM WebSphere Commerce, SAP Hybris, Magento®, MarketLive Kibo® and NetSuite. We use these cutting-edge platforms to create flexible, customized solutions that are robust, capable, and ready to handle even the highest traffic volumes.

Learn more at www.astoundcommerce.com.

About Mobify

Mobify delivers technology and services that help companies engage connected consumers to increase revenue online and in-store. Mobify's mobile customer engagement platform creates powerful mobile web and native applications and delivers the latest mobile push notification and location-based technology across all mobile devices. Delivered via the cloud and implemented with on-page tag technology that minimizes IT involvement, Mobify has more mobile experience and expertise than any traditional technology vendor, ensuring the best possible mobile experience and revenue outcomes. Innovative companies around the world have chosen Mobify, including Ann Taylor, Crocs, Carnival Cruises, Bosch, Superdry, Eddie Bauer, Tommy Bahama and Beyond the Rack. Learn more at www.mobify.com or follow us on Twitter @mobify.

1 Wired
2 Shopify

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